Responsibilities - Support the delivery and ongoing improvement of Endura’s seasonal GTM process and calendar across global markets. - Coordinate seasonal launch timelines, activation milestones, and key campaign moments across regions and channels. - Plan and coordinate two key global internal seasonal launches in collaboration with Product, Design and Marketing functions - Translate approved brand campaigns, product stories, and marketing priorities into clear GTM plans and activation materials for regional execution. - Work cross-functionally to ensure alignment between Brand Marketing, Product, Regional Marketing, and Commercial teams. - Collaborate with product, design and brand to identify KMS - Collaborate with design, product and brand to identify features and benefits of new products and translate them into engaging consumer-facing product copy. - Develop product messaging and positioning in collaboration with product, design, and brand. - Own studio product shoots and ensure correct product focus for lifestyle - Manage SMS ordering processes for key photoshoots, including lifestyle and studio - Partner with brand and content and creative to support development of high-quality product marketing assets including photography, videos, product descriptions, that tell the story of each product. - Support Head of Retail in creating and refining product education tools to support sales teams and retail partners in communicating product. - Coordinate the briefing and rollout of seasonal GTM materials and activation assets. - Ensure assets are delivered accurately, on time, and in line with approved brand direction. - Coordinate the rollout of seasonal campaigns, hero launches, and product stories across wholesale, retail, and digital channels. - Help ensure product priorities and campaigns are delivered consistently and on time across markets & DTC - Support regional teams with clear activation guidance and market-ready materials. - Monitor launch readiness and help resolve operational or executional challenges during key seasonal periods. - Support improvements to GTM workflows, templates, and planning processes to drive better efficiency and collaboration. - Gather feedback from regional and cross-functional teams to help improve future seasonal activations and progress tracking. Requirements - Experience working within a go-to-market, brand marketing, campaign management, or product marketing role for a consumer, sports, lifestyle, apparel, or retail brand. - Strong project management and organisational skills, with experience coordinating multiple launches and deadlines simultaneously. - Ability to translate brand and product direction into practical activation plans and market-ready materials. - Strong cross-functional collaboration skills with the ability to work effectively across marketing, product, and commercial teams. - Comfortable working in a fast-paced environment with changing priorities and seasonal timelines. - Strong communication and stakeholder management skills. Nice to have - Passion for cycling, sports, outdoor, or performance brands is advantageous Benefits - competitive salary - discretionary bonus - hybrid working - flexible start and finish times - generous holiday allowance - product discounts - sample sales - enhanced family-friendly policies - healthcare support - gym and fitness discounts - cycle to work scheme - electric car scheme