Responsibilities

• Own and evolve the comprehensive global social media strategy aligned to brand positioning, ICPs, and campaign priorities, with a specific focus on strengthening brand authority in the U.S. market.
• Own social content, strategy, planning, and reporting end-to-end, with clear ownership and clean handoffs across the Brand & Content team.
• Own the monthly and quarterly social media content calendar, ensuring campaigns, executive advocacy, and thought leadership are planned and delivered proactively.
• Leverage AI tools (e.g. ChatGPT, Claude) across the workflow — from research and content creation to building and optimizing workflows and improving creative — to work more efficiently while maintaining editorial quality.
• Translate broader marketing strategies into platform-specific execution plans across LinkedIn, Reddit, Instagram, Facebook, YouTube, and emerging channels.
• Build and run programs that activate internal subject-matter experts and external thought leaders/influencers, and create fast, authentic, organic content — including quick, creative video (e.g. "how do you say payroll in your language") — that performs on its own merits, not only polished, produced assets.
• Engage authentically within relevant professional communities and niche forums (e.g. Reddit), building quality interactions, discussions, and relationships that strengthen brand affinity — integrated naturally, without reading as corporate intrusion.
• Ensure all social initiatives reinforce brand voice, strategic messaging pillars, and long-term reputation goals.
• Drive measurable growth in Share of Voice (SOV) and brand sentiment across priority channels, positioning Atlas HXM as a trusted authority in global employment, compliance, and HXM.
• Monitor competitive activity and industry discourse to identify opportunities for timely, relevant social content and proactive thought leadership that align with Atlas HXM's brand, audience, and commercial objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field, or equivalent experience.
• 3+ years of experience in B2B social media, community management, or digital brand strategy, ideally within HR tech, SaaS, or a related technology sector.
• Proven ability to develop and execute multi-channel social strategies in a global context, with demonstrated experience targeting U.S.-based audiences.
• Demonstrated ownership of social content, strategy, planning, and reporting end-to-end.
• Demonstrated experience building programs that activate internal subject-matter experts and industry thought leaders.
• Excellent storytelling skills, with the ability to translate complex B2B topics into engaging, human-centered narratives.
• Up-to-date knowledge of B2B social media trends, platform shifts, and best practices to keep Atlas HXM's strategy competitive.
• Strong commercial awareness, with the ability to evaluate trends and identify opportunities that support brand and business objectives.
• Strong understanding of social analytics, engagement metrics, sentiment analysis, and performance reporting.
• Experience using AI-powered tools to enhance content creation, research, planning, reporting, and productivity.

Benefits

• The opportunity to work with a purpose — simplifying global expansion across borders and cultures
• A diverse and inclusive environment
• Country-specific benefits
• Flexible PTO
• Your birthday off and a day for you to volunteer and give back to the organization of your choice
• Generous Parental Leave Program
• Growth and development opportunities with access to a top learning content provider
• The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.