Global Programmatic Strategy Manager at Hearst | City of Westminster, Westminster, UK | £40K/yr – £45K/yr

Hearst

Global Programmatic Strategy Manager

City of Westminster, Westminster, UK (Hybrid)

£40K/yr – £45K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own the global programmatic revenue engine across Hearst networks, coordinating with sales, TAM, data, and publishers to activate campaigns, optimize performance, and upsell opportunities.

Growth ownership: drive revenue across agencies and markets with programmatic activations and reporting.
Campaign lifecycle: activate, manage and optimize programmatic deals with internal and external partners; troubleshoot with TAM.
Measurement and upsell: monitor PMP spend and performance, share insights, and upsell future programmatic activity.

Job Description

Responsibilities

Global Programmatic Revenue Growth
Work with wider team to deliver revenue growth across your agencies & clients in various markets
Support Global activations and pitch preparations for Global programmatic campaigns
Work closely with Global markets on pitching programmatic campaigns across Hearst and Hearst partner publishers network worldwide
Working with internal sales, data, product and TAM teams to build clients strategy and activate programmatically
Deliver results in line with the clients programmatic strategy
Campaign activation, management and reporting
Working closely with HGS Sales teams, global operations, data teams and TAM teams to ensure that all deals are setup and transacting correctly
Support troubleshooting across any deal activations with TAM teams and external agency teams
Monitor campaign performance with internal TAM teams, PMP spending and delivery and share these insights with the agency and/or client direct programmatic teams to help increase and upsell future programmatic activity with Hearst Global.

Requirements

Commercial / client facing experience
Digital advertising experience
Programmatic experience
Understanding of programmatic ecosystem
Troubleshooting skills, with the ability to overcome challenges and problem-solve
Strong analytical skills
Proficient in Microsoft Excel and PowerPoint
Self-starter with the ability to multi-task and with a proven ability to handle multiple deliverables with tight deadlines
Understanding of the programmatic industry and opportunities publishers have
Have worked with Google Ad Manager and are familiar on how a PMP/PG deal works and ability to trouble shoot deals

Preferred

Commercial / sales experience (not essential – but great addition)
Strong analytical skills

Hearst

3.7 Glassdoor

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

Founded in 1981

New York, New York, USA

6.4K employees (1,993 in marketing)

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