Responsibilities\n- Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts.\n- Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably.\n- Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures.\n- Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas.\n- Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose.\n- Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging.\n- Manage our paid media agency partnership, overseeing in-platform execution, defining the guardrails they operate within, and driving continuous performance improvement.\n- Deliver channel performance reporting, providing insights needed to assess campaign effectiveness.\n- Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross-channel attribution - connecting in-platform performance data to commercial metrics that matter to the business.\n- Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively.\n- Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour.