Global Performance Marketing Manager at GoCardless | Leeds, UK | £47K/yr – £71K/yr

GoCardless

Global Performance Marketing Manager

Leeds, UK (Hybrid)

£47K/yr – £71K/yrSenior Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own paid acquisition and cross-channel testing for ABM and enterprise buyers, while building attribution and regional collaboration to improve efficiency.

Own paid acquisition across LinkedIn, Meta, and Demandbase with end-to-end campaign architecture and structured testing.
Build cross-channel attribution with Marketing Ops to connect platform performance to business metrics.
Collaborate with regional managers and agencies to land global campaigns locally and tighten budget guardrails.

Job Description

Responsibilities

Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts.
Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably.
Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures.
Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas.
Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose.
Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging.
Manage our paid media agency partnership, overseeing in-platform execution, defining the guardrails they operate within, and driving continuous performance improvement.
Deliver channel performance reporting, providing insights needed to assess campaign effectiveness.
Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross-channel attribution - connecting in-platform performance data to commercial metrics that matter to the business.
Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively.
Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour.

Requirements

A minimum of 3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS
Proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles
Hands-on expertise with paid media platforms and are comfortable owning campaign architecture end-to-end in-platform
Analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction
Experience managing agency relationships, setting clear expectations, and holding partners accountable to performance
Proficiency in campaign-related technologies including CRM, MAP, and ABM platforms

Benefits

Wellbeing - stay healthy with dedicated support and medical cover
Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period
Adaptive Working - allows you to work flexibly, around your lifestyle
Equity - all permanently employed GCs get equity to help you make a valuable contribution
Parental leave - to suit everyone embarking on life's great adventure
Learning Budget - lead your own development with an annual learning budget
Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)

GoCardless

3.6 Glassdoor

Welcome to the new era of payments. Collect one-off, automated, or recurring payments – directly from your customer's bank account to yours. Putting an end to late payments, chasing customers, stress, and expensive fees. It's just cash, flowing from one account to another. Join 100,000 businesses of all sizes, worldwide, who trust us to power their payments.

Founded in 2011

Greater London, England, GBR

832 employees (58 in marketing)

gocardless.com

63% recommend to a friend

85% CEO approval