Responsibilities

• Lead the marketing team: Build and mentor a high-performing marketing team focused on achieving ambitious growth targets.
• Foster collaboration with other departments to ensure effective prioritization and execution of marketing activities.
• Manage relationships and strategies with external marketing agencies or internal PR teams.
• Work closely with PR to align on Wave’s response to policy and operational issues.
• Drive growth by developing and prioritizing marketing strategies effectively: Develop and execute multi-channel product marketing strategies with a primary focus on high-impact offline channels (billboards, radio, BTL activations) supported by social media and influencer initiatives.
• Monitor metrics to measure marketing campaign effectiveness and optimize overall marketing performance over time.
• Continuously build and improve messaging across all channels and target audiences across various segments.
• Identify and close deals with marketing-specific partners.
• Optimize the cost of customer acquisition and own marketing budgeting: Collaborate across marketing to establish and manage marketing budgets for each country.
• Monitor spending to ensure resources are utilized effectively; identify cost-saving opportunities and allocate budgets strategically to maximize ROI.

Requirements

• Fluency in English and French.
• At least 10 years of experience in marketing at an FMCG, tech start-up, telco company, or similar.
• Experience developing or executing B2C marketing strategies in Africa.
• Willingness to travel frequently to operating markets.
• Compelling storyteller, in writing and verbally.

Preferred

• Have run a successful functional marketing team that executed well, partnering with other teams.
• Prioritize culture and mission.
• Have led impactful brand strategy for a globally recognized company or a fast-growing startup.
• Are a strong communicator and are comfortable defaulting to overreaching when it comes to coordination.
• Are deeply analytical in your approach to marketing and in optimizing the cost of customer acquisition.

Benefits

• Subsidised health insurance for you and your dependents, and retirement contributions (both vary from country to country).
• 6 months of fully paid parental leave and subsidised fertility assistance.
• Flexible vacation, with most folks taking between 21-30 days per year.
• $10,000 annual charitable donation matching.