Responsibilities

• Manage the day-to-day delivery of Paid Advertising campaigns (Google Search, Microsoft Ads, and LinkedIn Ads), including planning, strategy development, account setup, execution, and analysis.
• Lead SEM Strategy: Oversee strategy and hands-on management of SEM campaigns. This includes keyword research, account structure, bidding strategies, and writing compelling ad copy aligned with user intent.
• Drive Paid Social Growth: Develop, execute, and scale paid social marketing strategies on LinkedIn Ads. You will plan campaign budgets, pacing, and forecasting to achieve revenue targets.
• Creative Optimization: Create briefings for the design team to test creative variations, messaging frameworks, and audience segments to maximize performance.
• Google Tag Manager >
• Track and optimize ROI: Manage budget and deadlines, recommending modifications to ad spend and channel selection based on data.
• Data Analysis: Monitor campaign performance using analytics platforms (e.g., GA4, Google Ads, LinkedIn Ads, Looker). Experience with Google Cloud Platform (BigQuery) and SQL is preferred.
• Reporting: Build clear performance dashboards and deliver actionable insights to stakeholders. You will conduct deep-dive analyses (e.g., cohort, LTV/CAC, funnel drop-off) to influence growth strategy.
• Sales Alignment: Hold weekly meetings with Sales Development teams to improve campaign quality and feedback loops on lead quality.
• Test & Learn: Lead projects to inform best practices, bringing new ideas and testing trends. You will identify new platforms and tools to expand acquisition opportunities.
• AI Integration: Implement new AI workflows for creative generation and optimization to improve efficiency.