Responsibilities

• Oversee day-to-day brand administration including P&L oversight, demand planning, consumption forecasting, marketing spend management, & digital commerce and media plan performance tracking.
• Lead market analysis that delivers a strong understanding of the external market and category landscape on the consumer, customer (Retail and Health Care Professional) and competitive fronts while ensuring timely identification of risks and/or opportunities with the development of action plans to address these.
• Partner with Consumer Business Insights & Analytics team to initiate deep human understanding research projects and apply research to support strategic decision-making and tactical implementation as required.
• Manage brand equity through successful deployment and localization of global toolkits for communication and innovation launch campaigns
• Partner with cross-functional team (including Global Brand Team, Sales, Finance, Regulatory, Medical, Legal, Supply, Digital Marketing, Shopper Marketing, Media & Creative Agencies, etc.) to evaluate, develop, and oversee and activate annual brand plans with excellence.

Requirements

• Passion for the consumer and brand building
• A strong problem solver with the ability to think both analytically and creatively to effectively drive business objectives
• Ability to lead, influence, and inspire cross-functional teams through strategy and vision
• Strong interpersonal and organizational skills to build consensus across functions and levels
• Excellent verbal and written communication skills with attention to detail
• Courage, resilience, perseverance, and tenacity to champion initiatives from start-to-end

Preferred

• Experience in CPG and/or Consumer Healthcare industries (preferred)