Responsibilities

• Plan, create, and post engaging local content for the High Wycombe store
• Capture high-quality photo and video content during site visits (food, people, atmosphere, peak moments)
• Develop content that resonates with Grounded Kitchen’s target customer base (Gen Z, health-conscious, food-led audiences)
• Manage daily engagement across social channels (comments, DMs, tags, reposts)
• Build local awareness through consistent, authentic storytelling
• Drive customer interaction and UGC (user-generated content)
• Identify and engage local micro-influencers and creators
• Organise meet-ups, tastings, and in-store content opportunities
• Build ongoing relationships to drive repeat visits and organic reach
• Work with the national marketing team to ensure tone, messaging, and campaigns are aligned

Requirements

• Proven experience managing social media for restaurants, QSR, or food & beverage brands
• Strong understanding of Instagram and TikTok growth strategies in local markets
• Confident in content creation (photo, short-form video, basic editing skills)
• Experience in influencer outreach and community building
• Ability to work independently and manage a local store account end-to-end
• Strong understanding of how to attract Grounded Kitchen’s core customer base
• Comfortable working in a fast-paced, operational restaurant environment