Responsibilities

• Write clear, on-brand copy across Observer channels — including digital, social, display, print, motion, and presentations.
• Own the copy for our subscription acquisition and retention flows: paywall messaging, checkout, onboarding sequences, cancellation journeys, and re-engagement campaigns. Lead headline and subcopy for observer.co.uk , with a focus on conversion.
• Develop and maintain brand copy guidelines and toolkits.
• Collaborate with Marketing (Creative, Subscriptions, Partnerships, Corporate) and Editorial teams to ensure consistency across touchpoints.
• Use performance data to test CTAs, subject lines, and key messaging.

Requirements

• 5+ years of copywriting experience
• A solid understanding of the difference between awareness, intent, and conversion copy
• A deep understanding of UX Writing Principles – how copy influences user behaviour and digital navigation
• You crave impact. You want to see how your words directly move the needle on conversion rates and customer retention
• exceptional written English.

Nice-to-have

• Experience with Figma, Dotdigital, Looker, Jira, Google Docs + Sheets