Responsibilities

• Partner with product and creative to make the early All Court experience sharper, clearer and more loved.
• Help shape the journey from first impression to sign-up, first session, habit and advocacy.
• Own the marketing calendar across social, email, SEO, community and launch campaigns.
• Turn our growing library of photos, films, interviews and stories into a consistent cadence of content.
• Work closely with our Social Media Manager on content creation, scheduling, publishing and optimisation.
• Help shape campaign concepts, messaging, landing pages and email flows.
• Build and manage the funnel from awareness through to activation and retention.
• Use All Court’s dashboards and reporting to create clarity around growth. Track what works, what doesn’t, where players drop off and what we should test next.
• Run experiments constantly.
• Work with the founder and head of product to keep product, content and growth aligned.

Requirements

• Early-stage, high-ownership or self-started experience
• Proven ability to execute, not just manage agencies or brief other people
• Strong instincts around content, messaging, community and user journeys
• Comfortable creating, shaping and improving content as well as managing it
• Analytical enough to spot patterns, opportunities and bottlenecks quickly
• Organised enough to keep momentum across many moving parts
• Entrepreneurial by nature
• High agency
• Comfortable operating with ambiguity
• Bias towards action

Preferred

• Consumer subscription experience
• Sports, fitness or creator economy experience
• Experience growing communities from zero
• Familiarity with Meta Ads, Google Analytics and CRMs
• Tennis interest helpful but not required