Responsibilities

• As a Field Marketing Executive, you will be responsible for visiting independent retail (IR) stores to strengthen retailer relationships, improve brand visibility, secure premium in-store display opportunities, and execute trade marketing activities. You will play an important role in growing our brand presence at the point of sale while providing valuable market insights.
• Execute regional field marketing activities across retail stores, manage POSM deployment, develop local retail partnerships, build and continuously update a regional retail outlet database, and expand brand visibility and retail coverage.
• Plan and deliver offline marketing campaigns, including product launches, seasonal promotions, and other regional events, ensuring successful execution from planning to completion.
• Monitor market trends, consumer insights, and competitor activities, providing market analysis to support localized marketing strategies.
• Manage relationships with local partners and suppliers, and support the Field Marketing Team in marketing materials, logistics, and operational coordination.
• Work closely with Brand, GTM, and Social Media teams to deliver integrated marketing campaigns and maximize regional brand impact.

Requirements

• Bachelor's degree or above, with 3+ years' experience in field marketing, regional marketing, or offline marketing.
• Excellent communication, stakeholder management, and project coordination skills.
• Strong understanding of the UK market and local retail landscape.
• Proven ability to independently execute regional marketing campaigns and offline events.
• Strong execution, channel development, and problem-solving skills.
• Results-driven, data-oriented, and comfortable with frequent field travel.
• Valid UK driving licence and own a work vehicle.
• Must be eligible to work in the UK without visa sponsorship.

Preferred

• Experience in the consumer electronics or vaping industry is preferred.