Field Marketing Manager (WMS Manager) at Affinity Development Group | Northern Ireland, UK

Affinity Development Group

Field Marketing Manager (WMS Manager)

Northern Ireland, UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own field led territory management and client partnerships to raise Costco program visibility, drive engagement, and ensure end-to-end execution across warehouses.

Territory & Client Ownership: Own assigned territories, build decision maker relationships, and align with goals to lift program engagement.
End-to-End Execution & Travel: Lead warehouse visits, displays, photo documentation, and travel 26 weeks per year.
Measurement & Messaging: Track district and regional metrics, maintain consistent program messaging, and escalate risks with concrete actions.

Job Description

Territory Ownership: Independently manage assigned territories and client relationships to drive program visibility and brand awareness.
Client Relationship Management: Develop and maintain strong relationships with client decision makers while staying aligned with their goals and objectives.
Travel & Field Execution: Manage and schedule all travel independently, including air and auto transportation; travel to warehouse locations at least 26 weeks per year.
Program Execution: Oversee end to end program execution, including material receipt, placement accuracy, vehicle display readiness, and required photo documentation.
Campaign & Marketing: Create and execute territory specific marketing plans to increase program visibility and member engagement; develop and implement marketing campaigns to support new product launches and promotional initiatives.
Compliance & Planning: Monitor competitor activity through research and field observation to inform strategic recommendations; Identify and escalate execution risks or compliance gaps with clear context and recommended actions.
Messaging & Documentation: Maintain consistent and accurate program messaging across all interactions and presentations; Document all warehouse activity in the internal CRM, including contacts, displays, visit evaluations, and communication notes.
Data & Reporting: Analyze and report key data, including individual, district, and regional metrics to support strategic decisions related to marketing, displays, and program education.
Collaboration & Coordination: Coordinate with internal teams, dealerships, and warehouse leadership to ensure timely program execution and resolve field issues.
Knowledge & Training: Conduct virtual and onsite educational presentations for managers and personnel; Stay current on product knowledge and industry trends to effectively communicate program value and company vision.

Affinity Development Group

Affinity Development Group is a full-service consulting, marketing, operations and technology company located in San Diego, Calif. Founded in 1996, ADG specializes in developing affinity marketing and Customer Relationship Management (CRM) programs for companies with established brands and customer bases.

Founded in 1996

San Diego, California, USA

189 employees (32 in marketing)

www.affinitydev.com