Responsibilities

• Own and drive campaign performance against MQL targets, with a focus on lead quality, conversion through to SAL, opportunity creation and closed-won revenue.
• Partner with Marketing Operations to closely monitor campaign performance, identify opportunities for optimisation and make timely adjustments when activity underperforms against targets.
• Work closely with the Head of Commercial Marketing, Product Marketing Lead and Head of Content Marketing to ensure campaign activity is aligned to pipeline and revenue objectives.
• Lead integrated, multi-channel, full-funnel campaigns that bring product and brand positioning to life across email, LinkedIn, webinars, direct mail and events.
• Own BigHand's presence at third-party and company-hosted events, ensuring every event has a clear commercial objective, appropriate nurture strategy and measurable return on investment.
• Develop and test innovative campaign ideas, channels and formats, taking ownership from concept through execution.
• Identify opportunities to leverage AI effectively across campaign planning, execution and optimisation to improve efficiency, targeting and campaign performance.
• Lead, coach and develop an Email Marketing Specialist and Events Manager, setting clear objectives and fostering a culture of collaboration, accountability and continuous improvement.
• Act as an experienced mentor across the wider marketing team, supporting high standards, sound decision-making and commercial focus.
• Partner with Product Marketing, Content Marketing, Digital Marketing and Brand teams to ensure campaigns are built on compelling messaging and high-quality content.

Requirements

• Experience leading B2B field or campaign marketing programmes with demonstrated commercial results, ideally within a SaaS environment.
• Commercially minded with a strong understanding of the full marketing and sales funnel, including MQL, SAL, Opportunity and Closed-Won stages.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously while delivering against deadlines and budgets.
• Experienced people leader and mentor, with a track record of developing individuals and building high-performing teams.
• Ability to build credibility and trust with stakeholders across marketing, sales and leadership teams.
• Creative, curious and willing to test new approaches that improve campaign performance and commercial outcomes.
• Data-driven and adaptable, using performance insights to inform decisions, optimise campaigns and reprioritise activity when required.
• Strong collaborator with experience delivering successful campaigns through cross-functional partnerships.
• Interest in AI, cloud technology and modern marketing practices, with enthusiasm for adopting new tools and ways of working.

Benefits

• 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
• Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
• Opportunities to give back with company volunteer events and individual volunteer days
• Career growth opportunities and study leave allowance
• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
• Financial benefits including pension scheme, life assurance, and salary sacrificing
• Cycle to Work Scheme and Tech Scheme
• Growing business with a global presence, flexible working, modern offices, and remote work options