Field Marketer UK at Ziff Davis | Stoke-on-Trent, UK | £39K/yr – £44K/yr

Ziff Davis

Field Marketer UK

Stoke-on-Trent, UK (On-site)

£39K/yr – £44K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the UK field marketing engine and align with sales to drive brand presence, high-quality leads, and revenue impact through events, content localisation, and partner enablement.

Regional Field Strategy: design UK campaigns that raise awareness and generate qualified leads.
Channel & Partner Ecosystem: run to-partner and through-partner programs with PRM/partner portals to scale reseller activity.
Operations & Enablement: manage budget ROI, deliver Pardot/Salesforce driven nurture, and coordinate with global content for localized collateral.

Job Description

Responsibilities

Regional Strategy & Execution: Develop and implement bespoke field marketing plans designed to drive brand awareness and generate high-quality leads within the UK market.
Event Management: Lead the end-to-end planning and execution of industry trade shows, corporate events, and executive roundtables.
Sales Alignment: Act as a strategic partner to the regional sales teams, ensuring all marketing initiatives are tightly aligned with local sales targets and territory goals.
Budgetary Oversight: Manage the UK marketing budget with precision, tracking ROI and providing detailed reporting on the commercial impact of all activities.
Content Localisation: Serve as the primary liaison to the global content team to produce and distribute marketing collateral (brochures, presentations, and sales kits) tailored for the British audience.
Marketing Automation: Collaborate with the digital team to ensure seamless execution of email journeys and lead-nurture campaigns using Pardot and Salesforce.
Channel Strategy: Drive both "to-partner" and "through-partner" marketing strategies to strengthen our channel ecosystem.
Partner Enablement: Oversee the management of VIPRE’s PRM system and partner portals to ensure our resellers have the tools required to scale.

Requirements

Proven Field Experience: Significant experience in B2B marketing, ideally within the cybersecurity or SaaS sectors.
Communication Excellence: Strong written and verbal skills with the ability to influence stakeholders and engage diverse audiences persuasively.
Analytical Mindset: Proficiency in analysing market trends and campaign performance data to drive informed strategic decision-making.
Strategic & Creative Thinking: Ability to think "outside the box" to create innovative campaigns while maintaining a long-term strategic focus aligned with company goals.
Technical Proficiency: Hands-on experience with CRM systems (Salesforce), Marketing Automation (Pardot), and Partner Relationship Management (PRM) tools.
Project Management: Exceptional organisational skills with the ability to manage multiple complex projects and events simultaneously under tight deadlines.
Sales Acumen: A deep understanding of the sales lifecycle and a commitment to a customer-centric mindset that prioritises delivering value.
Adaptability: A flexible approach to work, with the ability to pivot quickly in response to changing market conditions or customer needs.

Benefits

Vipre Security Group offers competitive salaries in addition to robust, health and wellness-focused benefits.
We are committed to work-life balance with paid time off when you need it.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed.
We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources.
Our employees are recognized and celebrated through employee engagement programs and recognition awards.

Ziff Davis

3.6 Glassdoor

Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health and wellness, connectivity, cybersecurity, and martech.

Founded in 1995

New York, New York, USA

6.6K employees (1,444 in marketing)

www.ziffdavis.com

62% recommend to a friend

77% CEO approval