Responsibilities

• Own the annual events calendar across formats and funnel stages, ensuring the right balance of demand creation and pipeline acceleration
• Develop a framework for how different event types serve different commercial goals and use it to drive better investment decisions
• Work toward a fully integrated model - events connected to ABM strategy, content themes, and paid activity as part of a coherent go-to-market motion
• Build scalable processes and operating rhythms that create leverage across the programme, identifying where tooling, templates, and automation can do the heavy lifting
• Track and report on events as a revenue channel: attendance, pipeline influenced, pipeline created, conversion from event to opportunity
• Own end-to-end delivery of Xelix Connect, our flagship annual conference - working with Content and Product Marketing on the content agenda, speaker programme, run of show, commercial partnerships, and attendee experience
• Manage our presence at third-party conferences and our hosted field programme: roundtables, roadshows, executive dinners, breakfasts, and brunches - often co-designed with Sales against target account lists
• Develop a virtual events series that scales our reach and thought leadership beyond the field programme
• Bring a strong point of view on attendee experience - from first invite to follow-up, every touchpoint should feel considered, on-brand, and distinctly Xelix
• Work closely with SDRs, AEs, and Account Managers to drive the right attendance - giving commercial teams the tools and messaging to get the right people in the room
• Understand that event success is built before and after the event, not just on the day - own the pre-event outreach strategy and post-event lead process in HubSpot, and treat pipeline conversion as a core output, not a handover
• Negotiate and manage relationships with venues, production companies, AV suppliers, and third-party organisers, owning event budgets with commercial rigour
• Line manage one Events Executive and contribute to integrated planning cycles as part of the broader Growth team

Requirements

• Proven experience running a high-volume, multi-format B2B events programme at this scale, with a track record of events that have generated measurable pipeline, not just strong feedback scores
• Strategic thinking about how events fit into a wider marketing mix - and the operational discipline to execute without dropping anything
• A mindset for operational efficiency: you systematise repeatable work, reduce manual effort, and build processes that hold up under pressure
• Strong commercial instincts - you negotiate well, manage budgets tightly, and think ROI before you book anything
• Experience working directly with sales teams on attendance, pre- and post-event follow-through, and lead conversion
• Hands-on experience with HubSpot or a comparable CRM for event marketing

Nice to have

• Experience with ABM-aligned event strategy or account-based field programmes
• Familiarity with webinar platforms (e.g. ON24, Goldcast, Zoom Webinars)
• Experience building events as a community and thought leadership channel

Benefits

• 💰 Competitive salary of £55,000 - £70,000 depending on experience
• 🏝️ 27 days of annual leave (including 3 days Christmas closing), with the option to roll over 3 days
• 🏡 Hybrid working with two days a week from our dog-friendly Hoxton office and on-site gym
• 🏥 Comprehensive private medical & dental cover with Vitality
• 🍼 Enhanced parental leave pay
• 📚 Learning & development culture – £1,000 personal annual budget
• 🌍 We’re carbon-neutral and are working towards ambitious carbon reduction goals
• 🎯 Lots of team socials & activities
• ☀️ Annual team retreat