Events & Digital Marketing Executive

Reading, UK (On-site)

£38K/yr – £42K/yrMid LevelPermanent

Posted 2 weeks ago

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Job Summary

Own end-to-end event program for B2B and B2C, driving registrations and post-event ROI through planning, sponsorships, and on-brand communications.

  • Own event delivery from planning to post-analysis.
  • Own budgets, supplier contracts, and cost control to protect margins.
  • Own content, promotion, and sponsorship opportunities to maximize registrations and revenue.

Job Description

Responsibilities

  • Co-ordinate and deliver our B2B and B2C events program from initial planning through on-site execution to post-event reconciliation and performance analysis
  • Manage event budgets, cost control and invoice reconciliation
  • Develop and maintain detailed project timelines, task lists, and on-site plans to ensure seamless delivery
  • Source, negotiate, and manage suppliers (venues, catering, production, logistics)
  • Oversee development of event content to highest possible standards in close cooperation with wider marketing team - briefing and facilitating all speaker logistics.
  • Deliver the marketing strategy on the relevant events and lead on promotional campaigns to maximize and improve registrations and sales at events
  • Oversee event communications aligned with brand standards
  • Understand our company brand and ensure all aspects of event, pre, onsite and post align with the values
  • Work closely with the event organisers to secure relevant sponsorship opportunities for the events
  • Build and maintain strong relationships event organisers, ensuring contractual deliverables are met
  • Review and manage venue and supplier contracts, identifying and mitigating any commercial or legal risks
  • Manage event execution and surrounding requirements – merchandise, refreshments, speaker opportunities etc
  • Stay informed on market trends, key stakeholders, and audience insights to enhance event strategy and development
  • Ensure all digital communication surrounding the events is executed in a timely manner to a high standar

Requirements

  • Events organisation experience, including planning and marketing execution support
  • Strong organizational skills with exceptional attention to detail
  • Excellent communication and stakeholder management abilities
  • Confident managing multiple projects with tight deadlines in a fast-paced environment
  • Solid financial acumen with experience managing budgets and cost control
  • Strong front-of-house presence
  • Proficiency in Microsoft Office; experience with digital marketing tools advantageous
  • Proactive, resourceful, and adaptable with a positive, can-do attitude
  • Comfortable working with stakeholders across the business
  • Good knowledge of digital marketing
  • Familiarity with analytics report creation
  • Relevant marketing or industry professional qualifications desirable although not essential
  • University qualification desirable although not essential
  • Evidence of staying up to date with technology developments on an ongoing basis

Preferred

  • Relevant marketing or industry professional qualifications desirable although not essential
  • University qualification desirable although not essential
  • Evidence of staying up to date with technology developments on an ongoing basis

Benefits

  • Company pension
  • Employee discount
  • Free flu jabs
  • On-site parking
  • Private medical insurance
  • Referral programme
  • Sick pay

Marketing Team

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