Own end-to-end event marketing campaigns across channels to drive registrations, attendance, and revenue, while owning audience strategy and ROI from setup to post-event learnings.

• Event & Campaign Strategy: Develop multi-channel campaigns for conferences, exhibitions, awards programs and launches.
• End-to-End Campaign Delivery: Lead execution across email, website, social, content marketing, digital advertising and partner channels.
• Audience & Content Optimization: Build audience acquisition, nurturing and communications for attendees, speakers, sponsors and influencers and optimize conversion journeys.

Requirements

• Experience developing and executing event marketing strategies that drive registrations, attendance, engagement, and revenue.
• Strong analytical skills with the ability to interpret campaign performance data and implement optimisation strategies.
• Proficiency in marketing technology platforms, email marketing, marketing automation, and campaign reporting.
• Experience using CRM platforms (HubSpot), CMS systems, event registration platforms, and marketing analytics tools.
• Demonstrable experience delivering successful B2B event marketing campaigns.
• Ability to write compelling marketing copy and create engaging content for multiple channels and audiences.
• Strong stakeholder management skills with experience working across events, sales, partnerships, content, and commercial teams.
• Ability to translate commercial objectives into effective marketing campaigns and measurable outcomes.
• Excellent project management skills with the ability to manage multiple events and campaigns simultaneously.
• Results-driven mindset with a focus on attendee acquisition, revenue generation, and ROI.

Nice-to-have

• Enthusiastic, assertive, and confident.
• A proactive and solutions-focused approach to work.
• Commercially minded with a strong focus on delivering results.