Event Marketing Manager at IQPC Exchange | London, UK

IQPC Exchange

Event Marketing Manager

London, UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end event marketing across channels, build and manage partnerships, and nurture prospects to hit revenue targets through data-driven optimization.

Own multi-channel campaigns to generate leads and awareness for events.
Establish and manage global partnerships with associations, publications, and influencers.
Nurture prospects and past attendees to drive revenue and growth opportunities.

Job Description

Responsibilities\n

Developing outstanding and creative marketing strategies for your portfolio; you will have complete bottom-line marketing responsibility for every event you work on
Working across a variety of channels to identify new prospects and increase brand awareness including but not limited to email marketing, social media, SEO and PPC
Take the lead in creating and managing long-term and effective partnerships with leading associations, publications and influencers globally
Proactively nurture all prospects and past customers to increase revenue and deliver on targets
Preparing enticing and informative copy from event launch to event end; testing new ways to communicate to our key audiences and reporting on successes
Establishing close working relationships with key stakeholders including our expert speakers and innovative sponsors to gain their buy-in to promote our events through their networks
Enthusiastically reviewing the impact of marketing campaigns and activities and using this data to identify future opportunities or challenges

\nRequirements\n

3-4+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
Have a proven track record of effectively managing marketing campaigns including email marketing, social media, stakeholder engagement, media partners, data management and analysis
An exceptional communicator and team player who can clearly connect ideas, and outcomes whilst working effectively with a variety of departments and seniority levels
Excellent copy writing across a variety of mediums that excites our community and encourages them to engage with our events
A data-driven and commercial mindset with experience in managing marketing budgets effectively and delivering ROI for maximum profit gain
A creative problem-solver who will dig into the details before making decisions
Ambition to not only meet but exceed lead and revenue targets, working with the team to achieve this will excite you every day
Ability to work independently and manage tight deadlines as well as the occasional curveball, where needed
Ability to travel internationally when required

\nPreferred\n

Extensive ongoing training will be provided throughout your tenure to enable you to achieve your potential. Regardless of your position, everyone is provided with an initial 3-month induction and training plan followed by advanced development.

IQPC Exchange

IQPC Exchange offers an evolutionary concept in networking and business information delivery – one that is designed to target your specific business objectives and challenges, make optimal use of your valuable time away from the office and maximize your return on investment. At an Exchange event, you will attend strategic conference sessions, closed door executive boardrooms, one on one consultations with industry experts, and network with your executive-level peers.Our delegates are hand picked for the unique perspective they bring to each Exchange, creating an unparalleled level of discussion, unsurpassed peer networking and an ideal environment for idea generation. Another distinguishing feature of an IQPC Exchange is the opportunity for delegates to develop their own customized itineraries. The ability to tailor your Exchange program ensures that every moment reflects your company's needs and interests.We have an Exchange for every industry! Some of our dynamic 2.5-day events focus on:Cyber Security - Threat intelligence, threat detection, endpoint security, data protection, metrics & analytics, and more.Corporate Finance - mergers and acquisitions, forecasting, budgeting, cost cutting, and more.Human Resources - learning and development, talent management, talent acquisition, HR processes, HR strategy, HR automation, and more.Marketing - digital marketing, marketing campaigns, marketing personalization, email marketing, data and analytics, metrics, marketing automation, and more.Legal - Intellectual property, employment law, documentation, payroll and benefits, and more.Procurement - supply chain, manufacturing, logistics,sustainability and more.

Tampa, Florida, USA

114 employees (21 in marketing)

www.iqpcexchange.com