Event Marketing Manager

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end event marketing that fuels demand gen, pipeline, and revenue by planning, executing, and optimising B2B events, trade shows, and related activations.

  • Coordinate pre-booked meetings, sales engagement, and onsite activities to maximise lead quality and conversion.
  • Track ROI and pipeline impact, reporting on event performance and iterating to improve demand generation outcomes.
  • Partner with creative and suppliers to deliver brand-consistent collateral, timely logistics, and post-event follow-up that closes gaps in the funnel.

Job Description

Responsibilities

  • Work closely with the Demand Generation Manager to ensure events support wider demand generation and pipeline objectives
  • Coordinate pre-booked meetings and sales engagement activity ahead of trade shows and exhibitions
  • Support commercial teams onsite to maximise networking opportunities, lead generation and customer engagement
  • Ensure effective lead capture, reporting and rapid post-event follow-up processes are in place
  • Track and report on event ROI, lead quality, pipeline contribution and overall commercial performance and ROI of events
  • Continuously improve how events contribute to demand generation, pipeline growth and revenue outcomes
  • Plan, coordinate and project manage end-to-end logistics for company events from initial briefing through to post-event wrap-up
  • Manage supplier relationships, venue sourcing, attendee communications and on-the-day event delivery
  • Maintain detailed event timelines, budgets and task trackers to ensure nothing falls through the cracks
  • Coordinate production of event collateral with internal and external creative resources

Requirements

  • Minimum of 5 years’ experience in an events or similar role
  • 5+ years of experience planning and delivering B2B events, trade shows or exhibitions within a marketing, commercial or operational environment

Preferred

  • HubSpot experience
  • Asana or other project management tools experience
  • Experience working in a small team where wearing multiple hats is the norm
  • Experience with B2B events, trade shows or exhibitions (bonus)

Benefits

  • Inclusive, supportive place to work
  • Highly competitive salary with the opportunity to help shape the company’s future
  • 28 days paid annual leave (includes Christmas shutdown), excluding bank holidays
  • Exposure to the very latest vehicle technology with a learning and development budget for further professional development
  • Workplace pension scheme
  • Hybrid working, with ideally 2 days per week in our London office
  • Recognition and rewards for doing great work and adhering to our values

Traffic Signals

Monthly Visitors
15.8M
Traffic Source Mix
Search
54.4%
Direct
36.1%
Referral
7.5%
Social
1.5%
Paid
0.4%

Headcount Trend

Current headcount: ~9

Funding

Total Funding
$19M
Last Raise
$12M
Series Unknown, 18 years ago

Funding History

  • Jan 2008
    Series Unknown
  • Sep 2006
    Series B • $12M
  • Nov 2004
    Series A • $7M