Email Marketing Specialist

London, UK (On-site)

£40K/yr – £55K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end to end CRM and lifecycle marketing for email, push, and SMS with hands on template work, QA, and data-driven optimization.

Own multi-channel campaigns in Braze or similar platforms with audience segmentation and dynamic content.
Lead QA, testing, and analysis to drive actionable improvements from A/B tests and reporting.
Maintain lists, calendars, and client-facing collaboration to keep campaigns on time and aligned with objectives.

Job Description

Responsibilities

Building and deploying email, push, and SMS campaigns in tools like Braze, Hubspot or SMFC, including audience segmentation, dynamic content, and automated journeys.
Hands-on coding and troubleshooting of email templates using HTML and CSS.
QA-ing campaigns thoroughly before send, checking rendering, links, personalisation and segmentation logic.
Supporting the build and maintenance of always-on and lifecycle automations across the customer journey.
Assisting with data and audience management, ensuring segments and lists are accurate and up to date.
Analysing campaign performance, pulling reports, and identifying trends and opportunities to improve results.
Running A/B and multivariate tests, and using the results to inform future campaigns.
Maintaining CRM calendars and ensuring campaigns are delivered on time.
Building strong working relationships with clients and internal teams.

Requirements

2-3 years of marketing experience, specifically within CRM or email marketing.
Strong, hands-on experience with Braze, or similar platforms, is essential.
Confident working with HTML and CSS to build and troubleshoot email templates.
Good analytical skills, with the ability to interpret campaign data and draw out actionable insights.
Comfortable working in Excel and pulling together campaign reporting.
A keen eye for detail, particularly when it comes to QA and campaign accuracy.
Good communication skills and the confidence to collaborate with clients and cross-functional teams.

Preferred

Prior agency experience is a plus.

Benefits

A certified Sunday Times Best Places to Work in the UK for 2026
Best of both worlds: work in blue-chip companies' marketing teams and in a fast-growth agency at the same time
Covent Garden office with a private bar, great coffee and an array of restaurants in the vicinity
Rewarding work with great opportunities for development and progression
Flexible working with working-from-abroad
Regular team lunches and social events
Subsidised gym & sports memberships
A competitive salary with twice yearly bonus

In Digital

The first of a new breed of digital agency designed to operate as a seamless extension of your team, in-house. Aligning our expertise to everything that makes your business unique unlocks new ideas, makes collaboration easier and drives better performance.If digital agencies were invented today, they would do it our way.Tired of hearing the same old complaints from clients and agencies alike, we set-out to build an agency with a new model that fixes the inherent issues of agency teams operating in silos, time-sharing too many projects, poor communication with clients, lack of ownership and progression. We believe clients deserve better.Inside impact: the In Digital solutionWorking in-house is the silver-bullet. Small teams of very talented individuals working closely with their client. That’s our model. When we work in house, a few brilliant things happen...1. Our agency team naturally cares about your business and KPIs as much as you do2. Communication becomes as easy as turning to the person sitting next to you3. Collaboration happens without any bottlenecks and, besides being efficient, this leads to a deeper understanding of your business and your customer4. We become deeply invested in understanding your data and technology, so our marketing can be truly data-drivenWhat’s more, it can be the perfect stepping-stone to fully in-housing all your digital marketing activity, tech and data. And we’re cool with that – it’s how we like to help.To find out how we can help your business, get in touch with us today via our website for more information, or email us contact@indigital.marketing

Founded in 2019

London, England, GBR

52 employees (16 in marketing)

indigital.marketing