Responsibilities

• Own the end-to-end delivery of email marketing campaigns - from planning and segmentation to content, testing and reporting
• Develop automated and personalised email journeys to improve customer engagement and conversion
• Work with the wider marketing team to align email with broader campaign activity, promotions, and seasonal pushes
• Manage and grow the subscriber database, ensuring best-in-class data hygiene and GDPR compliance
• Analyse campaign results and report on key metrics such as open rate, CTR, conversion and revenue impact
• Suggest and test new approaches to segmentation, subject lines, creative, and timing to drive continuous improvement
• Collaborate with design, digital and commercial teams to ensure emails are visually compelling and commercially effective
• Stay up-to-date with email marketing trends and tools, bringing new ideas and innovations into the mix

Requirements

• Proven experience delivering successful email marketing campaigns in a B2C environment (ideally travel, leisure or retail)
• Hands-on experience with an email marketing platform (e.g. Mailchimp, Klaviyo, Dotdigital, Salesforce, or similar)
• Solid understanding of segmentation, personalisation, and automated customer journeys
• Strong analytical skills - confident interpreting campaign results and making data-driven decisions
• Comfortable working in a fast-paced environment with multiple concurrent campaigns
• Excellent written English and strong attention to detail
• Knowledge of GDPR and email marketing best practice

Benefits

• A key role in a growing business where email is a strategic priority
• Hybrid working and a collaborative, close-knit team
• Opportunity to shape the future of CRM and customer engagement at Cruise Nation
• Access to Perkbox, offering a range of employee perks, discounts, and wellbeing tools
• Pension Scheme and Private Medical Insurance to support your financial and physical wellbeing following a successful probationary period
• Discounted holidays and travel perks
• Friendly and ambitious culture with plenty of room to grow
• Company events
• Company pension
• Employee discount
• Free parking
• On-site parking
• Private medical insurance
• Work from home