Own CRM strategy end-to-end with data-driven lifecycle marketing, cross-functional alignment, and multi-channel campaigns that move customers from onboarding to re-engagement.

• Develop and implement a comprehensive CRM strategy aligned with business objectives.
• Collaborate with cross-functional teams (marketing, sales, product, and IT) to ensure CRM alignment throughout the customer journey.
• Continuously identify opportunities to enhance CRM tools and processes to improve efficiency and customer satisfaction.
• Leverage customer data to design targeted, segmented marketing campaigns that drive engagement and conversions.
• Build and refine customer personas based on behavioural, demographic, and transactional data.
• Develop predictive models to forecast customer needs and optimise marketing efforts.
• Create and execute innovative and timely CRM campaigns across multiple channels (email, SMS, push notifications, etc.).
• Implement reactive marketing strategies, responding quickly to market trends, customer feedback, and business changes.
• Monitor and analyse campaign performance, using insights to refine future efforts.
• Track, measure, and report on CRM metrics (e.g., customer acquisition, retention, lifetime value, and churn).