Responsibilities

• Email Campaign Management – Plan, create, and deliver impactful B2B and B2C email marketing campaigns tailored to diverse audience segments.
• Copywriting – Produce compelling, relevant content for different stages of the customer journey.
• Journey Automation – Design, build, and manage automated workflows, nurture journeys, and behavioural triggers to boost engagement and conversion.
• Platform Execution – Use CRM systems (Freshsales, Dynamics 365) to build, test, and optimise campaigns.
• Testing & Quality Assurance – Conduct A/B and responsive testing, rendering checks, and QA using tools like Litmus.
• Performance Tracking – Monitor, analyse, and report on campaign performance, making data-driven recommendations to improve open rates, CTRs, conversions, and ROI.
• Segmentation & Targeting – Define and manage data segments for precise and relevant campaign targeting.
• Compliance – Ensure all activity adheres to GDPR and relevant data protection standards.
• Collaboration – Partner with content, sales, design, and data teams to align messaging and brand consistency.
• AI Integration – Leverage Co-pilot to enhance workflows and campaign effectiveness.

Requirements

• Has at least 2 years’ experience in email marketing (B2B or B2C), ideally within a large or complex organisation.
• Is confident using Litmus (or similar), with strong HTML/CSS email coding skills.
• Understands marketing automation and lead nurture workflows.
• Has experience with CRM platforms such as Salesforce, Freshsales, HubSpot, or Dynamics 365.
• Can write engaging, concise, and conversion-focused copy.
• Is comfortable working with generative AI tools.
• Brings strong analytical skills to interpret metrics and optimise campaigns.
• Is highly organised, detail-oriented, and able to manage multiple projects.
• Understands GDPR, email compliance, and deliverability standards.

Preferred

• Basic design abilities (Canva or Adobe tools).
• Experience managing campaigns across multiple brands.
• Knowledge of customer journey mapping and persona-based targeting.
• Familiarity with Google Analytics or BI dashboards.

Benefits

• 25 days annual leave (increasing with service) + bank holidays
• Pension
• Life Assurance
• Cycle to Work Scheme
• Awards Long Service Recognition
• Spectrum life
• Annual Pay Review
• Employee Referral