Responsibilities

• Manage and optimise all email marketing activity using Klaviyo.
• Build and execute weekly promotional campaigns, product launches and seasonal marketing campaigns.
• Create and optimise automated customer journeys including: Welcome Series; Browse Abandonment; Cart Abandonment; Post-Purchase Flows; Win-Back Campaigns; VIP & Loyalty Communications.
• Segment audiences to deliver personalised and targeted content.
• Conduct A/B testing on subject lines, content, offers and send times.
• Monitor campaign performance and provide actionable insights to improve open rates, click-through rates, conversion rates and revenue.
• Maintain email database health and ensure GDPR compliance.
• Collaborate with designers and content creators to produce visually engaging emails aligned with the Dibor brand.
• Plan, create and schedule content across Instagram, Facebook, Pinterest, TikTok and other relevant platforms.
• Develop engaging content that showcases Dibor's products, seasonal collections and brand story.

Requirements

• Minimum 2 years' experience in email marketing, ecommerce marketing or digital marketing.
• Hands-on experience using Klaviyo.
• Strong understanding of email marketing best practices, automation and segmentation.
• Experience managing social media accounts for a brand or retailer.
• Excellent copywriting and communication skills.
• Strong analytical skills with experience interpreting marketing data.
• Experience using Canva, Adobe Creative Suite or similar design tools.
• Highly organised with excellent attention to detail.
• Commercial mindset with a focus on driving revenue and customer engagement.

Nice to have

• Experience within homeware, interiors, gifting, lifestyle or ecommerce retail.
• Experience with Shopify.
• Knowledge of Meta Ads Manager and paid social advertising.
• Experience with influencer marketing and user-generated content campaigns.
• Basic HTML email editing skills.

Benefits

• Competitive salary.
• Staff discount across the Dibor range.
• Career progression opportunities within a growing ecommerce business.
• Collaborative and creative working environment.
• Opportunity to make a significant impact on customer growth and brand development.