Klaviyo Email Marketing Specialist| DTC E-commerce | 100% Remote EU
Foxelli Group
City of London, Lambeth, UK (Remote)
In-houseFull-timeMid level
2 days ago
Email Marketing Executive
Newcastle upon Tyne, UK (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Coordinate the end-to-end email program for live events and customer journeys, combining calendar planning, automated journeys, and cross-functional collaboration to lift engagement and efficiency.
- Drive the annual email planner and activation cadence across channels and events.
- Own reporting, insights, and optimization to lift campaign performance and inform future tactics.
- Align content, assets, and event guidance with Commercial, Website, and Design teams to keep messaging fresh and on-brand.
Job Description
Responsibilities
- Support the Senior Marketing Manager with the development and implementation of the annual email planner, incorporating key dates, milestones and deadlines to ensure the customer journey is informative and engaging ā with a constant focus on driving continuous improvement in our creative and email tactics
- Building and sending ācustomer service emailsā and commercial solus emails ā ensuring copy, design and content is on brand, informative and adheres to email best practice. Work with the Senior Marketing Manager & Marketing Manager to build upon the existing customer email journey by creating and maintaining effective automated journeys and strategies
- Reporting and analysis of email campaigns ā conduct regular email campaign reporting to ensure campaigns perform above benchmarks and identifying opportunities to improve future campaigns, whilst also actively contributing to the ongoing development of our Customer Data Platform
- Work closely with Commercial department on the delivery of partner email rights; provide guidance on best performing content, deliver reporting & analysis of partner email campaign performance, and provide feedback to drive future campaign improvements
- Work with the Senior Marketing Manager to monitor overall database health and key metrics (i.e. unsubscribe rates, engagement, database numbers), identifying strengths & weaknesses, and suggesting improvements to structures and tactics
- Support the Marketing Manager with sales focussed content and tactics within post-event emails, to drive increased retention rates and overall brand loyalty, ensuring there are clear strategies applied to database segments.
- Work closely with project teams and the graphic design team to create and collate all customer comms / runner info (messaging & digital assets), that are used across email, web & social channels ā including the creation of a digital event guides and spectator guides
- Work alongside the Website Manager to ensure the website and app are kept up to date at all times with key customer messages ā to include blog content uploads, event information updates, event guide uploads, app tile updates, and app push notifications
- Support the development and implementation of ED&I, sustainability and Junior and Mini event initiatives, ensuring key & relevant messages are incorporated into all aspects of customer comms
- 2+ years of experience in email marketing role at a fast-paced brand or agency
- Proficiency with using ESPs (we use Emarsys)
- A passion for live events and sport
- Strong copywriter with a sharp eye for tone, clarity, and attention to detail
- Strong analytical skills ā experience of using reporting dashboards and ability to provide informative insights
- Ability to thrive in a fast-paced environment including working on live events
- Creative and collaborative ā comfortable working cross-departmentally, briefing others and receiving feedback
- Strong multi-tasker ā able to manage multiple event schedules and deadlines
- previous experience working in sports or live events would be beneficial
The Great Run Company
āWe started the Great North Run in 1981 because we were runners ā and if youāre a runner you want everybody to run.ā ā Brendan Foster, Chairman & Founder The Great Run Company is the UKās biggest mass participation sport business. Every year we inspire over 250,000 people to take part in our events in cities all over the country accompanied by world class athletes. Since our inception, over 4 million adults and 600,000 children have crossed our finish lines raising Ā£775 million for charity. Today our participants are part of a year-round community running network, supported by 10,000 volunteers, cheered on by over 600,000 spectators and watched live on television by an audience of over 8 million viewers. FilmNova is the TV production arm of the Great Run Company. We produce programmes and events for clients including BBC Sport, Channel 4, UEFA, Olympic Broadcasting Services, IAAF, European Athletics and British Triathlon.
Traffic Signals
Monthly Visitors
338K
Traffic Source Mix
Search
68.6%
Direct
9.6%
Referral
8.6%
Social
2.2%
Paid
3.6%
Headcount Trend
Current headcount: ~103
Marketing Team
Marketing Team Size
17 (17% of company)
