Email Marketing Executive

Northampton, North Northamptonshire, UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own email campaign execution end to end with an emphasis on segmentation, personalization and deliverability to drive conversions.

  • Email Campaign Execution: Build, schedule, and deploy campaigns and ensure alignment with brand voice.
  • Audience & Personalization: Develop segments and dynamic content to boost relevance and performance.
  • Measurement & Optimization: Analyze results, run A/B tests, and report on performance to improve future sends.

Job Description

  • Build, schedule, and deploy email campaigns using marketing automation platforms
  • Develop audience segments and utilise dynamic content for personalization
  • Manage data uploads and ensure accuracy across campaigns
  • Conduct A/B testing and optimise email performance
  • Monitor and analyse campaign results, producing regular reports
  • Ensure campaigns align with brand guidelines and tone of voice
  • Stay up to date with email marketing and deliverability best practices
  • 2+ year’s experience in email
  • Experience with email platforms (e.g. Salesforce Marketing Cloud, Pardot)
  • Strong understanding of segmentation and campaign performance metrics
  • Confident using Excel for reporting and data analysis
  • Excellent attention to detail and copywriting skills
  • Able to manage multiple deadlines in a fast-paced environment
  • A collaborative team player with a proactive mindset
  • This role requires a DBS
  • Exposure to Microsoft Dynamics
  • Familiarity with Google Analytics
  • Understanding of marketing automation and customer journeys
Bright Horizons UK logo

Bright Horizons UK

This is more than childcare. This is childhood. We have a network of over 300 Bright Horizons nurseries delivering exceptional care and education. In our nurseries, our teams practice our unique Nurture Approach; an evidence-based blend of holistic learning alongside support for children’s emotional wellbeing. These key elements are seamlessly woven into daily nursery life to nurture your child as a whole – sparking their curiosity, building emotional resilience, and giving them a strong sense of self alongside practical skills. Begin a career that matters. You’re the difference. At Bright Horizons, our people make us who we are. You’ll be appreciated for your talents, accomplishments, and individuality. You’ll gain a true sense of inclusion and belonging, and feel encouraged to bring your unique perspectives and personality to work. - Secured a ranking for the 20th year-in-a-row on the UK’s Best WorkplacesTM List (super large category) - Ranked 13th on the 2024 UK’s Best WorkplacesTM for Women list - Ranked 18th on the 2024 UK’s Best Workplaces for DevelopmentTM list - Ranked 17th on the Best Workplaces for WellbeingTM list Work+Family Solutions Helping you look after your people, nurture talent, and grow your business. This is working. From Back-Up Care and Workplace Nurseries to Coaching & Development, our comprehensive, practical solutions enable your people to thrive in life and perform at their best. We remove barriers to talent, performance and diversity in your business by supporting your people in life. We offer: - Essential Help - practical support that empowers your people to focus on the task at hand - Expert Advice & Support - specialist guidance & coaching that enables your people to get the most from work and lifeWe partner with leading employers around the world, across nearly every industry, helping to increase productivity and engagement, enhance employee wellbeing, and improve recruitment and retention.

Founded in 1985
Northampton, England, GBR
867 employees (24 in marketing)

Traffic Signals

Monthly Visitors
163.9K
Monthly Google Ads Budget
$22
Traffic Source Mix
Search
47.5%
Direct
43.5%
Referral
7.6%
Social
0.9%
Paid
0.5%

Headcount Trend

Current headcount: ~867

Marketing Team

Marketing Team Size
24 (3% of company)
Marketing Roles Posted (Last 30 Days)
2