Responsibilities

• On-time delivery of email campaigns across B2B and B2E channels, ensuring deadlines are adhered to
• Managing the building of emails from templates using Salesforce Marketing Cloud, selecting segments and scheduling sends
• Effective use of dynamic content, segmentation, personalisation and template libraries
• Supporting the creation, testing and optimisation of automated customer journeys within Salesforce Marketing Cloud
• Managing data uploads, creating audience segments and testing all campaigns across brands
• Producing regular reporting and campaign performance analysis, providing recommendations to improve engagement and conversion rates
• Supporting the ongoing development of Salesforce Marketing Cloud capabilities, including journeys, dynamic content, personalisation and emerging channels such as SMS and social integrations
• Understanding and applying email deliverability best practice, while staying abreast of digital marketing and marketing automation trends
• Analysing campaign performance and identifying opportunities for continuous improvement through A/B testing, subject line testing, segmentation and journey optimisation
• Producing ad hoc reports and insights using Excel and other reporting tools as required
• Working closely with the creative team to ensure brand guidelines are met and copy aligns with Bright Horizons' tone of voice