Responsibilities

• Data Hygiene: Audit, clean, and deduplicate contact lists to ensure accuracy and usability.
• Compliance & Opt-Outs: Manage opt-outs, unsubscribes, and bounce handling per best practices.
• Segmentation: Segment the database by behavior, preferences, or demographics to enable targeted campaigns.
• List Readiness: Build a structured, well-maintained list ready for active use.
• Campaign Ops: Schedule, test, and deploy email campaigns via Mailchimp.
• Performance Insight: Monitor metrics (open rates, click-throughs, conversions) and share actionable insights with the team.
• Governance: Advise on GDPR compliance and data protection practices in marketing.
• Ongoing Support: Initial project with potential for quarterly campaign and reporting support.

Requirements

• Hands-on experience in email marketing database management, ideally in a CRM or marketing operations context.
• Comfortable working independently and communicating clearly with a small, non-technical team.
• Proven experience managing, cleaning and maintaining marketing databases.
• Familiarity with Mailchimp or a similar email marketing platform.
• Understanding of list segmentation principles.
• Knowledge of GDPR and email marketing compliance requirements.
• An analytical mindset, comfortable interpreting campaign data and drawing practical conclusions.
• Attention to detail and a systematic approach to data quality.

Benefits

• The chance to use your skills for a cause that makes a real difference to children and families across the UK
• A friendly, collaborative working relationship with our small, passionate team
• Flexibility to work in a way that fits around your schedule
• A clear brief, prompt feedback and genuine appreciation for your time and expertise