Email & Digital Marketing Executive at A.S.O. UK | London, UK

A.S.O. UK

Email & Digital Marketing Executive

London, UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end email and digital campaigns for live events, with a focus on driving registrations and engagement through emails, website updates, and partner collaborations.

Own the email schedule and participant communications across the journey.
Improve website content and UX to lift conversions and event signups.
Track, report, and act on campaign performance to optimise future workstreams.

Job Description

Responsibilities

Creating, overseeing, delivering email and digital marketing campaigns for key events. This includes but is not limited to:
Assist with the ongoing development and optimisation of website content and user experience to maximise participant engagement and sales/conversions.
Monitor and report on the performance of digital marketing activity, identifying opportunities for optimisation and improvement.
Own the end-to-end delivery of the email schedule for key campaigns. Deliver participant communications throughout the customer journey, ensuring timely, accurate, and engaging messaging from registration through to event day.
Creating basic branded assets to feature in emails or on the website, using software such as Canva.
Write engaging copy to be used in various formats, which can match various tones of voice and adheres to both brand and partner guidelines.
Work closely with our campaign manager, agencies, freelancers, and stakeholders to ensure marketing activity is delivered effectively and on schedule.
Collaborate with the wider A.S.O. UK team to create the best possible participant experience and support wider event objectives.
Support the delivery of joint marketing activity with event sponsors and partners, ensuring campaign objectives and contractual commitments are met.
Attend events as an A.S.O. UK representative and carry out relevant marketing and operational duties as required.

Requirements

Minimum 2 years marketing and communications experience either agency or in-house
Background of building emails on platforms such as MailChimp, DotDigital etc.
Previous work building or updating websites on specialist platforms, such as WordPress, Wix, or Squarespace
Use of a project management platform such as Monday, Asana, etc
A passion for marketing
Willing and able to work a certain number of weekends

Preferred

Previous work within a sports environment would be an advantage

Benefits

Hybrid working environment
Health Cash Plan access
Enhanced Parental Leave Policy
TOIL for events worked
Auto-enrolled salary sacrifice pension scheme
Five free entries to A.S.O. UK events per year for you, friends, and family
Free entry to any A.S.O. (non-UK) single-day events
Access to Cycle2Work scheme

A.S.O. UK

A.S.O. UK is the country’s leading mass participation events company, putting on events each year in triathlon, cycling, and running. Part of Amaury Sport Organisation (A.S.O.), owners of Le Tour de France and the leader in the French running and sportive market, A.S.O. UK’s prestigious portfolio includes the Cancer Research UK London Winter Run, adidas Manchester Marathon, Royal Windsor Triathlon, and Dragon Ride. The company also specialises in delivering bespoke corporate events, working with businesses such as JLL and Impetus-PEF.A.S.O. UK’s events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from first timers of all ages through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities.

Founded in 1990

London, England, GBR

70 employees (9 in marketing)

aso-uk.com