Responsibilities

• Plan, build, and deploy email marketing campaigns — including newsletters, promotional sends, automated flows, and transactional emails
• Manage and optimise the CRM platform (Dotdigital or Klaviyo preferred), ensuring data integrity and best-practice segmentation
• Develop and maintain automated customer journeys, including welcome series, abandoned cart, post-purchase, win-back, and re-engagement flows
• Own the email marketing calendar, coordinating with stakeholders to align sends with trading and campaign priorities
• Conduct A/B and multivariate tests on subject lines, content, send times, and audience segments to continuously improve performance
• Monitor, analyse, and report on key email metrics (open rate, click rate, conversion rate, revenue, unsubscribe rate) with actionable insights
• Manage list hygiene, audience segmentation, and data suppression to maintain deliverability and compliance
• Ensure all email activity is compliant with GDPR and CAN-SPAM regulations
• Collaborate with designers and copywriters to brief and produce on-brand, compelling email creative
• Support the wider CRM strategy, including SMS, push notifications, and loyalty programme communications where relevant
• Stay up to date with email marketing trends, platform updates, and industry best practice