Email Coordinator at University of Cambridge Professional and Continuing Education | Cambridge, Cambridgeshire, UK

University of Cambridge Professional and Continuing Education

Email Coordinator

Cambridge, Cambridgeshire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end email marketing lifecycle for student recruitment and engagement, turning audience data into personalised journeys while upholding GDPR and accessibility standards to drive engagement and conversions.

Campaign ownership: plan, deliver, analyse and optimise email programs across segments and journeys.
Audience & automation: manage segmentation, journeys, QA, and GDPR-compliant practices with the CRM and automation stack.
Collaboration & analytics: partner with marketing and CRM/System teams to translate data into actionable improvements and test-driven optimisation.

Job Description

Responsibilities

Plan and deliver targeted email campaigns that support student recruitment, engagement, and retention
Use CRM systems (Salesforce/Comm Planner) to segment audiences and build personalised email journeys
Collaborate with marketing colleagues to develop compelling, audience-focused content
Analyse campaign performance and provide insights to improve engagement and conversion
Run A/B tests to optimise subject lines, content, and send strategies
Work with the CRM and Systems team to maintain data quality and effective automation workflows
Ensure all communications follow GDPR and best practice in email accessibility and design
Act as a subject matter expert, advising colleagues on effective email marketing approaches

Requirements

Experience planning, delivering, and analysing email marketing campaigns
Familiarity with CRM systems and audience segmentation
A degree or equivalent professional experience
Strong copywriting and editing skills
Analytical mindset with the ability to translate data into actionable insights
Excellent organisation and ability to manage multiple campaigns simultaneously
Attention to detail, particularly in QA and proofreading
Understanding of email best practice, including accessibility and optimisation

Benefits

36 days annual leave, inclusive of Bank Holidays
Defined benefits pension schemes
Flexible working options
Family-friendly initiatives
Career and professional development opportunities
Support for health & mental wellbeing
Discounts on shopping
Rental deposit scheme
Public transport season ticket loans

University of Cambridge Professional and Continuing Education

Life continues. So does learning. University of Cambridge Professional and Continuing Education (PACE) delivers lifelong learning, for every kind of life. We offer part-time courses for adults of all ages, taught by leading Cambridge academics and expert tutors. With options ranging from weekend courses right up to two-year Master's programmes and career accelerators, we welcome thousands of students every year, from all over the world. Many courses are open to all and don't ask for any previous knowledge or experience to apply. Each learner joins a diverse and democratic global community, where all perspectives are welcome, and everyone learns from and supports each other. And behind all this is the knowledge and know-how of one of the world's oldest and greatest Universities. From aspiring professionals to motivated individuals, this is education for a lifetime. Meeting learners where they are, and helping them get where they want to go.

Madingley, England, GBR

212 employees (9 in marketing)

www.pace.cam.ac.uk