Responsibilities

• Plan and deliver targeted email campaigns that support student recruitment, engagement, and retention
• Use CRM systems (Salesforce/Comm Planner) to segment audiences and build personalised email journeys
• Collaborate with marketing colleagues to develop compelling, audience-focused content
• Analyse campaign performance and provide insights to improve engagement and conversion
• Run A/B tests to optimise subject lines, content, and send strategies
• Work with the CRM and Systems team to maintain data quality and effective automation workflows
• Ensure all communications follow GDPR and best practice in email accessibility and design
• Act as a subject matter expert, advising colleagues on effective email marketing approaches

Requirements

• Experience planning, delivering, and analysing email marketing campaigns
• Familiarity with CRM systems and audience segmentation
• Strong copywriting and editing skills
• Analytical mindset with the ability to translate data into actionable insights
• Excellent organisation and ability to manage multiple campaigns simultaneously
• Attention to detail, particularly in QA and proofreading
• Understanding of email best practice, including accessibility and optimisation
• A degree or equivalent professional experience

Benefits

• 36 days annual leave, inclusive of Bank Holidays
• Defined benefits pension schemes
• Flexible working options
• Family-friendly initiatives
• Career and professional development opportunities
• Support for health & mental wellbeing
• Discounts on shopping
• Rental deposit scheme
• Public transport season ticket loans