Responsibilities

• Own the strategic planning process for client YouTube channels
• Audit channels and diagnose what's broken (positioning, topics, packaging, CTA)
• Build channel positioning around each client's offer without being "salesy"
• Create monthly content calendars + weekly idea pipelines
• Develop titles and thumbnail concepts that stop the scroll
• Produce ~3 strategy briefs per day (45 min target per brief once trained)
• Research YouTube weekly to identify new angles, patterns, and winning formats
• Conduct deep competitor analysis to understand ICP pains, language patterns, and offer angles
• Study client industries and develop usable strategies within 1-2 business days
• Stay current on B2B YouTube trends and lead-gen best practices

Requirements

• ✅ B2B YouTube Lead-Gen Experience: Real proof of generating booked calls from YouTube for B2B brands - channels, screenshots, results, case studies
• ✅ Systems Thinker: You think in frameworks and repeatable systems, not random one-off ideas
• ✅ Research Prowess: You can study a new industry and produce a usable strategy in 1-2 business days
• ✅ Execution Speed: You ship fast, stay organized, and can produce 3 quality briefs per day once you learn our format
• ✅ Availability: Available to work EST business hours for collaboration and real-time communication
• Deal-Breakers: No B2B YouTube lead-generation experience or real results to show; Only know B2C, entertainment, or "creator growth" strategies; Never managed multiple clients or maintained strategic consistency across different industries; Move slow, need hand-holding, or avoid ownership when results dip; Unwilling to work EST hours or meet aggressive weekly delivery expectations

Preferred

• - You're Perfect If You: Get fired up about systems that turn views into booked calls; Think in positioning, packaging, and conversion psychology; Have stories about channels where your strategy generated real pipeline; Can look at any B2B business and immediately see what content will pull leads; Ran a B2B YouTube marketing agency before (even if you shut it down - we want to know what you learned)

Benefits

• - The Perks: Fully remote - work from anywhere with a laptop and internet
• - The Real Benefits: Work on B2B businesses doing $1-7M in revenue that are scaling and see strategies generate real booked calls
• - Skip the content mill chaos - we build custom strategies for each client instead of forcing everyone through the same template
• - Your strategies ship in days, not weeks - fast feedback loops mean rapid improvement
• - Join a company that tripled revenue in a year and is building the most reliable content growth partner for B2B businesses
• - The DNA of GP Socials: Speed, Ownership, Grit, Excellence