Responsibilities

• Lead the development roadmap for our ecommerce channels, driving continuous improvement through conversion rate optimisation, ATV growth and enhanced user experience.
• Manage PPC and affiliate performance, ensuring agencies deliver demonstrable ROI and cost-effective route to market.
• Own the relationship with our ecommerce platform providers, ensuring delivery of agreed SLAs and projects to time and budget.
• Work collaboratively with our Commercial and Marketing teams on coordinated campaigns that drive direct bookings through CRM, promotions and pricing strategies.
• Collaborate with our IT and Finance teams to ensure 3rd party suppliers are cyber secure and PCI compliant.
• Utilise data, monitoring and reporting on ecommerce KPIs, identifying opportunities for conversion rate optimisation and ATV growth.
• Be a trusted expert, keeping abreast of ecommerce and AI trends and innovations and sharing your insights with Senior colleagues.
• Share your expertise, guidance and support to lead and develop our E-commerce Executive.

Requirements

• Proven track record of successfully implementing an ecommerce strategy for a revenue stream of over £40m p/a.
• Extensive experience using ecommerce platforms, Conversion Rate Optimisation, Google Analytics and User Experience.
• Extensive experience working with agencies to deliver to PPC targets and strategies.
• Proven success in briefing, managing and implementing ecommerce development projects.
• Excellent communicator, able to demonstrate influencing stakeholders at multiple levels.
• Results focused mindset with the ability to balance commercial decision making with customer experience.
• Team player but able to work independently, taking ownership for the delivery of digital and ecommerce strategy.
• Thrive on making a difference and bringing in new initiatives supported by data and clear, accountable briefings.