Responsibilities

• Role Purpose: The Erasmus+ Marketing Manager Digital experience and performance insight will lead the optimisation of digital experiences, user journeys and conversion pathways across Erasmus+ digital platforms.
• You will also be responsible for owning the digital analytics, performance reporting and insight generation, ensuring data informs decision-making and continuous improvement across marketing activity.
• Main Responsibilities: - Leading the end-to-end digital user experience across Erasmus+ digital platforms, ensuring a seamless journey from awareness to application. - Managing and optimising websites, landing pages, HubSpot, and other digital channels to improve engagement and conversion rates. - Developing, publishing, and maintaining high-quality digital content aligned with programme objectives, audience needs, and brand guidelines. - Monitoring, analysing, and reporting on digital performance using analytics, UTM tracking, and user insights to drive continuous improvement. - Identifying and removing barriers within user journeys and implementing enhancements to improve the overall user experience. - Ensuring website functionality, accessibility, compliance, and performance standards are maintained, including resolving technical issues and broken links. - Collaborating with Digital, Technology, Design, Campaign, and Content teams to deliver effective digital solutions and website enhancements. - Managing relationships with internal stakeholders, agencies, and suppliers, providing clear briefs and ensuring high-quality delivery of marketing activities. - Supporting the planning, delivery, measurement, evaluation, and ROI reporting of marketing and communications campaigns. - Championing digital marketing best practice by leveraging audience insights, performance data, and industry benchmarking to drive innovation and continuous improvement.

Requirements

• Degree in marketing, communications or a related discipline, or demonstrable equivalent professional experience.
• Essential: Experience managing websites, digital platforms, content management systems (CMS) and associated digital tools.
• Essential: Experience optimising digital user journeys to improve engagement, accessibility and conversion.
• Essential: Experience using digital analytics and user insights to identify opportunities and drive continuous improvement.
• Essential: Experience supporting the planning, delivery and evaluation of digital marketing campaigns and activities.
• Essential: Experience contributing to the design, implementation and delivery of marketing strategies and plans that support programmes, products or services.
• Essential: Experience using analytics and reporting tools to monitor performance, evaluate effectiveness and produce actionable insights.
• Desirable: Experience working in the cultural, youth, sport, training, education or charitable sectors.
• Desirable: Experience working within a global or international organisation.
• Desirable: Experience conceiving, delivering and optimising multi-channel digital marketing campaigns, including paid digital activity.

Preferred

• Experience working in the cultural, youth, sport, training, education or charitable sectors.
• Experience working within a global or international organisation.
• Experience conceiving, delivering and optimising multi-channel digital marketing campaigns, including paid digital activity.
• Experience in data analysis, performance reporting and dashboard development.
• Experience evaluating marketing campaigns and using insights to inform future activity.