Responsibilities

• Leading the end-to-end digital user experience across Erasmus+ digital platforms, ensuring a seamless journey from awareness to application.
• Managing and optimising websites, landing pages, HubSpot, and other digital channels to improve engagement and conversion rates.
• Developing, publishing, and maintaining high-quality digital content aligned with programme objectives, audience needs, and brand guidelines.
• Monitoring, analysing, and reporting on digital performance using analytics, UTM tracking, and user insights to drive continuous improvement.
• Identifying and removing barriers within user journeys and implementing enhancements to improve the overall user experience.
• Ensuring website functionality, accessibility, compliance, and performance standards are maintained, including resolving technical issues and broken links.
• Collaborating with Digital, Technology, Design, Campaign, and Content teams to deliver effective digital solutions and website enhancements.
• Managing relationships with internal stakeholders, agencies, and suppliers, providing clear briefs and ensuring high-quality delivery of marketing activities.
• Supporting the planning, delivery, measurement, evaluation, and ROI reporting of marketing and communications campaigns.
• Championing digital marketing best practice by leveraging audience insights, performance data, and industry benchmarking to drive innovation and continuous improvement.

Requirements

• Degree in marketing, communications or a related discipline, or demonstrable equivalent professional experience.
• British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service.
• This may not be appropriate for all roles but can be explored at interview.
• A connected and trusted UK in a more connected and trusted world.
• Equality, Diversity and Inclusion Statement
• We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer.
• The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent.
• We guarantee an interview for disabled applicants who meet the minimum role requirements.
• We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Preferred

• Desirable
• Experience working in the cultural, youth, sport, training, education or charitable sectors.
• Experience working within a global or international organisation.
• Experience conceiving, delivering and optimising multi-channel digital marketing campaigns, including paid digital activity.
• Experience in data analysis, performance reporting and dashboard development.
• Experience evaluating marketing campaigns and using insights to inform future activity.