Responsibilities

• Working with the senior management team to develop the ecommerce strategy for the company website
• Plan and execute an effective email marketing plan with input from senior management.
• Updating and improving the company websites (B2B & B2C)
• Continually reviewing and improving the customer journey, website navigation, product listings and overall online shopping experience
• Managing and updating the company's social media channels
• Working with our SEO agency to drive increased organic growth and activity
• Utilise strong analytical ability to evaluate customer experience and implement improvements by collaborating with senior management and external agencies
• Monitoring website and marketing performance to identify opportunities to improve conversion rate, average order value and online revenue
• Supporting digital advertising activity and working with external partners to improve return on investment
• Working on strategies to build a lasting digital connection with consumers

Requirements

• A proven track record of generating results
• Experience managing and communicating with external agencies
• Experience in implementing SEO strategies
• Strong understanding of current online marketing concepts, strategy and best practice
• Experience in all elements of digital marketing, including social media management and advertising, email marketing, content marketing, etc
• Experience in using data to drive decision-making analytical and problem-solving skills
• Experience in various digital marketing software, including Google Analytics, Klaviyo, Hootsuite, etc
• A good understanding of ecommerce websites and what drives conversion, customer experience and online sales
• Attention to detail
• Commercially minded

Preferred

• Experience with Shopify, DatoCMS, and managing large ecommerce product catalogues
• Experience sourcing B2B products
• Experience with digital advertising platforms, including Google Ads, Microsoft Ads, and Google Merchant Centre

Benefits

• Company bonus scheme with performance-based objectives.
• 20 days' annual leave plus bank holidays
• Christmas shutdown, with the days between Christmas and New Year typically gifted to employees, giving additional paid time off
• Extra annual leave awarded for long service
• Life insurance
• Cycle to Work scheme
• Friendly, supportive team with regular company social events