DTC CRO Expert & Funnel Architect (Strategy, Copy & Build) at MadTsuki | UK

DTC CRO Expert & Funnel Architect (Strategy, Copy & Build)

UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Own end-to-end funnel optimization for a DTC brand by driving tests, offers, and page experiences to lift conversion and AOV.

Growth & Conversion: Manage the A/B Roadmap, post-purchase upsells, and on-site improvements to boost CR and LTV.
Offers & UX: Create No-Brainer Deals with bundles, GWP, and tiered pricing while maintaining margins.
Technical & Launch: Implement pages with Replo, manage Shopify UX, and adapt messaging for seasonal launches.

Manage the A/B Testing Roadmap: Test offers, headlines, creatives, buttons, and page structures to continuously improve performance.
Post-Purchase Strategy: Build smart Upsell and Cross-sell flows (e.g., "Sold a whiskey glass? Offer a smoker at checkout") to maximize LTV.
Data Analysis: Identify "leaks in the bucket" via analytics and implement fixes to boost the Conversion Rate.
Build Irresistible Offers: Turn products into "No-Brainer Deals." Utilize Bundles, Gifts with Purchase (GWP), and Tiered Pricing to spike AOV and profitability.
Unit Economics: Balance customer appeal with business logic—building offers that look amazing to the customer while maintaining healthy margins for the brand.
High-Converting Copy: Write persuasive copy (leveraging AI or copywriters where needed) for the entire funnel: Sales Pages, Product Display Pages (PDPs), Advertorials/Listicles, and Hero Pages.
Marketing Angles: Adapt messaging for holidays (Black Friday, Valentine’s, Father’s Day, etc.) and new launches, while addressing real-time purchasing objections.
Page Implementation: Build landing pages and product pages using advanced Page Builders (strong emphasis on Replo).
Shopify Management: Manage the Shopify Theme, improve UX, and integrate external apps.
Visual Design: Design pages (independently or with designers) that convey luxury, credibility, and trust.

DTC/E-commerce Experience (Must): At least 2 years of proven experience building and optimizing funnels for brands selling physical products. A portfolio is required.
High-Level English: Exceptional marketing writing skills (Copywriting) tailored specifically for the US/Australian markets.
Shopify Ecosystem Mastery: Deep technical knowledge of the platform, themes, and conversion apps.
Page Builder Expertise: Proficiency in builders such as Replo, Shogun, or GemPages.
Business & Analytical Mindset: You aren't just "creative"—you understand numbers. You know how to calculate CR and AOV and analyze test results.