Responsibilities

• Lead the social media strategy and social creative direction across all channels for personal and commercial posts.
• Develop innovative social campaigns, content concepts and storytelling opportunities that drive audience growth and engagement.
• Create and oversee social campaign planning.
• Partner closely with the Manager, Social Media, to own alongside them, day-to-day publishing and execution of social media campaigns and posts.
• Drive creative integration across the social assets for brand partnerships and commercial campaigns.
• Collaborate with internal creative, production, partnerships and communications teams to deliver culturally relevant content.
• Manage external agencies, creative partners and collaborators where required.
• Stay ahead of platform trends, audience behaviours and emerging technologies to evolve content strategy.
• Use insights, analytics and audience data to optimise content performance and growth.
• Balance long-term campaign planning with reactive real-time content opportunities.

Requirements

• Several years of experience across social media, creative strategy, digital marketing, art direction or social media integrated campaigns.
• Experience working with high-profile talent or premium global brands with high profile ambassadors.
• Strong portfolio of innovative social campaigns and culturally impactful content.
• Deep understanding of Instagram, TikTok, YouTube and evolving social platforms.
• Highly creative with strong instincts for storytelling, visual direction and audience engagement.
• Confidence to champion ideas and influence senior stakeholders.
• Strong understanding of social trends, internet culture and platform behaviours.
• Excellent communication, collaboration and project management skills.
• Experience working in fast-paced agency, entertainment, sport, fashion or brand environment.
• Passionate about sport, fashion, entertainment and culture.
• Discreet, diplomatic and comfortable operating around high-profile individuals and confidential projects.

Preferred