Responsibilities

• Serve as the primary marketing partner for international markets, acting as an extension of the North American marketing team to bring global strategies to life at the regional level.
• Partner closely with the Head of Global Markets to identify opportunities, prioritize investments, and develop marketing plans that support commercial growth.
• Plan and execute targeted field marketing events that strengthen relationships and build community with brands, agencies, and industry partners.
• Develop thought leadership programs that generate qualified leads, create new sales opportunities, and position XR as a trusted industry leader.
• Work with local PR agencies to tell XR's story, build relationships with key journalists, and create campaigns that drive awareness and demand.
• Bring regional market intelligence and customer feedback back to the global marketing team, helping shape messaging, campaigns, product positioning, and go-to-market strategies.
• Look for opportunities to simplify processes, improve efficiency, and help the global marketing organization scale.
• Be part of a lean, high-performing marketing team that punches above its weight, delivering high-impact programs with speed, creativity, and smart investment.

Requirements

• 10+ years of B2B marketing experience (ideally in Advertising, AdTech, and/or MarTech)
• Outstanding communication & writing skills
• Experience in creating content/thought leadership for lead generation
• Ability to create killer PowerPoint decks without relying on AI tools
• Excellent project management and execution skills
• Experience with CRM (Salesforce/Hubspot), Web site technology (Webflow), AI tools (i.e. Claude, ChatGPT, Loveable), and social media platforms (LinkedIn)
• Highly collaborative work style, team player

Preferred

• Willingness to travel occasionally to EMEA/APAC markets for trade shows, events, and to meet with regional HOBs
• Fluent in French, and/or Spanish
• Copywriting skills