Director, Field Marketing EMEA

London, UK (Hybrid)

£107K/yr – £128K/yrDirector/Executive6+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns end-to-end EMEA field marketing and partnerships, driving pipeline through regional events, executive programmes, and co-marketing with partners across French and DACH markets.

  • Own end-to-end field marketing calendar for EMEA, including regional events and hosted programmes
  • Link field activity to pipeline goals with Sales and executive-level programmes
  • Collaborate with regional partners and community to build a credible Pendo presence in Europe

Job Description

Responsibilities

  • Owning the end-to-end EMEA field marketing calendar — regional events, roadshows, conference activations, and hosted programmes built for European buyers
  • Leading field programmes with particular depth in French and DACH markets, from concept through to post-event pipeline attribution
  • Partnering closely with EMEA Sales to ensure every field investment is tied to account-level pipeline goals
  • Designing and delivering executive programmes for every Pendo leadership visit to the region — pipeline dinners, roundtables, customer engagements
  • Owning EMEA customer stories and connecting them to field moments, campaigns, and Pendo's broader content pipeline
  • Executing co-marketing programmes with regional partners, resellers, and SIs
  • Building and maintaining a visible, credible presence for Pendo across the European B2B tech and product community

Requirements

  • 6+ years of B2B SaaS marketing experience with significant depth in field marketing, events, or ABM
  • Hands-on field programme experience across multiple EMEA markets — you've executed directly, not just managed agencies doing the work
  • Demonstrated depth in European markets; understanding of local buyers, events landscapes, and community dynamics
  • A track record of connecting field activity to pipeline outcomes, not just delivering well-run events
  • Experience working in or with a US-headquartered company, comfortable influencing without authority
  • Proven ability to deliver in lean environments with a high degree of autonomy
  • Resourceful and self-directed — in a team of three, you move without being told to
  • Strong communicator across cultures, languages, and seniority levels
  • Fluency in French or German would be preferred

Benefits

  • Comprehensive, top-tier coverage including medical, dental, and life insurance, combined with pension match, equity, and high-value lifestyle perks.
Pendo.io logo

Pendo.io

3.9 Glassdoor

The only official Pendo LinkedIn account. Pendo’s mission is to elevate the world’s experience with software. Pendo’s product experience platform allows companies to make product intelligence actionable with speed and scale, giving rise to a new generation of companies that put product at the center of everything. Pendo customers include the world’s leading companies, including Verizon, Morgan Stanley, LabCorp, OpenTable, Okta, Salesforce, and Zendesk. Through Mind the Product and customer communities, sponsored events and podcast, Pendo aims to support the success of product and digital leaders everywhere. Pendo is headquartered in Raleigh, North Carolina and has offices around the world.

Founded in 2013
Raleigh, North Carolina, USA
1K employees (93 in marketing)
71% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
429K
Monthly Google Ads Budget
$480.8K
Traffic Source Mix
Search
30.7%
Direct
60.3%
Referral
6.8%
Social
1%
Paid
1.1%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
69 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$579.4M
Last Raise
$100M
Debt Financing, 6 months ago

Funding History

  • Sep 2025
    Debt Financing • $100M
  • Aug 2024
    Series Unknown • $9.9M
  • Nov 2021
    Secondary Market • $110M

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