Director, Field Marketing EMEA - French or German Speaking

London, UK (Hybrid)

£107K/yr – £128K/yrDirector/Executive6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own cross-border EMEA field marketing with pipeline focus; turn events and executive programs into regional demand and storytelling across France and DACH buyers.

  • Field ownership: end-to-end calendar, events, roadshows, conferences, hosted programs.
  • Pipeline linkage: connect field activity to regional account-level goals and post-event attribution.
  • Executive programs: pipeline dinners, roundtables, customer engagements with leadership visits.

Job Description

Responsibilities - Owning the end-to-end EMEA field marketing calendar — regional events, roadshows, conference activations, and hosted programmes built for European buyers - Leading field programmes with particular depth in French and DACH markets, from concept through to post-event pipeline attribution - Partnering closely with EMEA Sales to ensure every field investment is tied to account-level pipeline goals - Designing and delivering executive programmes for every Pendo leadership visit to the region — pipeline dinners, roundtables, customer engagements - Owning EMEA customer stories and connecting them to field moments, campaigns, and Pendo's broader content pipeline - Executing co-marketing programmes with regional partners, resellers, and SIs - Building and maintaining a visible, credible presence for Pendo across the European B2B tech and product community Requirements - 6+ years of B2B SaaS marketing experience with significant depth in field marketing, events, or ABM - Hands-on field programme experience across multiple EMEA markets — you\'ve executed directly, not just managed agencies doing the work - Demonstrated depth in European markets; understanding of local buyers, events landscapes, and community dynamics - A track record of connecting field activity to pipeline outcomes, not just delivering well-run events - Experience working in or with a US-headquartered company, comfortable influencing without authority - Proven ability to deliver in lean environments with a high degree of autonomy - Resourceful and self-directed — in a team of three, you move without being told to - Strong communicator across cultures, languages, and seniority levels - Fluency in French or German — non-negotiable - we need you to understand the language but also the culture Benefits - Benefits: Comprehensive, top-tier coverage including medical, dental, and life insurance, combined with pension match, equity, and high-value lifestyle perks.

Traffic Signals

Monthly Visitors
24K
Traffic Source Mix
Search
45.7%
Direct
22.2%
Referral
14.1%
Social
15.9%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Roles Posted (Last 30 Days)
6