Responsibilities

• Own the global e-commerce P&L, driving profitable growth while optimising the digital technology stack to improve performance and customer experience.
• Develop and manage e-commerce trading forecasts, including key performance metrics, channel performance and customer acquisition and retention targets.
• Oversee the day-to-day management of UK, EU, US, and Japanese e-commerce websites (working with our local team in Japan), including content, product launches, and trading initiatives.
• Develop international expansion, including localisation strategy, market-specific trading, and cross-border logistics decisions.
• Define and align digital marketing budgets and ROI expectations in collaboration with finance and senior leadership teams.
• Work cross-functionally with brand, merchandising and creative teams to execute key trading events, including product launches, capsule collections, and VIP activations. Ensure all online touchpoints — editorial, product pages, campaigns — reflect the creativity of the brand.
• Drive digital transformation initiatives in partnership with IT and other relevant departments.
• Lead CRM strategy and customer segmentation to enhance engagement and increase lifetime value across VIP and core customer groups.
• Oversee digital marketing channels, including email, paid search, paid social, SEO and affiliate marketing, to improve customer acquisition, retention, and ROI through strategic agency management.
• Define and deliver the digital roadmap from site experience and UX to platform development, personalisation, and performance in collaboration with development agency partners.

Requirements

• A commercial, digital leader with a genuine understanding and appreciation of brand
• You have built and run ecommerce operations for a luxury or premium brand and understand the balance of protecting the brand and driving revenue
• Proven track record owning an ecommerce P&L for global sites
• Can demonstrate strong revenue growth and how this was achieved
• Experience in international trading - multi-currency, multi-market, with an understanding of localisation and cross-border logistics
• Excellent understanding of UX, site optimisation, and customer experience, you are equally comfortable talking to a developer and a Creative Director
• Experience leading and developing a digital team of 5+ people
• Deep understanding of CRM, personalisation, and retention strategies to build a high-value customer base
• Comfortable with using data and analytics not just to report, but also to make informed business decisions