Responsibilities

• Owns the annual and quarterly media plan. Decides budget allocation across channels based on performance data.
• Acts as the conductor of the client. Briefs practice teams and ensures their outputs ladder up to your central strategy.
• Accountable for overall client performance across all practices and KPIs.
• Ensures d2d client interactions with Brainlabs are excellent, and that practice interactions feel like a single, unified team.
• The primary day-to-day strategic advisor to the client. Translates the Strategy Framework into media reality, partnering with Strategy and Data Directors.
• Responsible for both the floor (delivery standards) and the ceiling (innovation and intention), leveraging technology to deliver both at scale.
• Manages scope delivery, ensures the team is neither over nor under servicing, and supports pitching for new business.
• Leads and co-ordinates the innovation and testing agenda for their clients.

Requirements

• 8+ years' experience delivering full-service media solutions to clients within a vertical specialism.
• Proven client leadership skills - a trusted adviser to multiple senior stakeholders.
• Strong knowledge of how marketing and cross-media channels directly drive client KPIs.
• A great storyteller and presenter with proven pitch experience.
• A natural problem solver who translates client challenges into real media solutions.
• Understanding of how end-to-end full-service media agencies deliver integrated solutions.
• Organised and proactive - adept at using tech and process to run your team effectively.