Director of Brand, Marketing, Purpose and Corporate Affairs at Newcastle Building Society | Newcastle upon Tyne, UK

Newcastle Building Society

Director of Brand, Marketing, Purpose and Corporate Affairs

Newcastle upon Tyne, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own and evolve a purpose-driven brand and marketing mandate to deliver growth, trusted reputation, and engaged communities in a regulated environment.

Shape a consistent brand experience across channels that supports commercial outcomes in savings, mortgages, and financial advice.
Lead end-to-end marketing and CRM strategy, driving acquisition, engagement, and retention while enabling cross-functional collaboration.
Partner with senior leaders to identify opportunities, resolve complex challenges, and maximize impact across brand, marketing and corporate affairs.

Job Description

Responsibilities

Lead the development and delivery of a distinctive, purpose-led strategy that drives sustainable growth and deepens member engagement across channels.
Be accountable for shaping a compelling, consistent brand experience across all channels—supporting strong commercial outcomes across savings, mortgages, and financial advice.
Partner with senior stakeholders to identify opportunities, solve complex business challenges, and maximise the impact of brand, marketing, and corporate affairs.
Define and embed a clear purpose—bringing it to life through campaigns, customer experience, and community activity—ensuring it is visible in every interaction.
Lead end-to-end marketing and CRM strategy, overseeing customer acquisition, engagement, and retention, while building strong cross-functional collaboration across the organisation.
Drive innovation and digital capability through to managing external reputation and strategic partnerships.
Deliver measurable commercial success alongside meaningful community impact.

Requirements

You are an inspiring and values-driven leader with a strong track record of delivering impactful brand and marketing strategies in complex, regulated environments.
With deep experience in brand, marketing, and corporate affairs, you are equally comfortable shaping long-term strategy as you are driving day-to-day performance.
You make sound, data-informed decisions and balance commercial outcomes with ethical, member-first thinking.
You bring strong stakeholder leadership, with the ability to influence at senior level, align diverse teams, and foster a culture of collaboration and accountability.
Your understanding of governance, risk, and regulatory frameworks ensures everything you deliver is both effective and compliant.

Benefits

Financial
Corporate bonus scheme (on target 20%, up to a maximum 30%)
Pension scheme (up to 9% employer contribution)
Annual performance related pay reviews
Colleague mortgage scheme
Electric car salary sacrifice scheme
Life assurance (4x salary) and income protection
Access to our financial advisers
Access to a range of high street and online discounts
Work/Life Balance
A 35-hour weekly contract - We are happy to talk flexible working and welcome discussions

Newcastle Building Society

Newcastle Building Society has provided trusted financial products and services for more than 150 years. As one of the biggest building societies in the North East, we’re still small enough to care deeply about our members, employees and the communities we serve. Our Head Office sits at Cobalt Business Park in North Tyneside, with high-street branches across our region. Because we’re committed to the principles of mutuality, it means we put our customers and the communities we serve first. We pride ourselves on our friendly, knowledgeable service that starts and finishes with a smile.

Founded in 1980

GBR

926 employees (26 in marketing)

www.newcastle.co.uk