Director of Brand, Marketing, Purpose and Corporate Affairs at Newcastle Building Society | Newcastle upon Tyne, UK

Newcastle Building Society

Director of Brand, Marketing, Purpose and Corporate Affairs

Newcastle upon Tyne, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Lead the development and delivery of a purpose-led growth agenda, shaping brand and campaigns while driving engagement and commercial impact.

Brand & Campaigns: ensure a consistent brand experience across channels to support financial services outcomes.
Growth & CRM: own end-to-end marketing, CRM, acquisition, engagement, and retention strategies.
Collaboration & Reputation: partner with senior stakeholders to solve business problems and amplify community impact.

Job Description

Responsibilities

Lead the development and delivery of a distinctive, purpose-led strategy that drives sustainable growth and deepens member engagement.
Shape a compelling, consistent brand experience across all channels to support commercial outcomes across savings, mortgages, and financial advice.
Partner with senior stakeholders to identify opportunities, solve complex business challenges, and maximise the impact of brand, marketing, and corporate affairs.
Define and embed a clear purpose, bringing it to life through campaigns, customer experience, and community activity, ensuring visibility in every interaction.
Lead end-to-end marketing and CRM strategy, overseeing customer acquisition, engagement, and retention.
Build strong cross-functional collaboration across the organisation.
Drive innovation and digital capability, while managing external reputation and strategic partnerships.
Deliver measurable commercial success alongside meaningful community impact.

Newcastle Building Society

Newcastle Building Society has provided trusted financial products and services for more than 150 years. As one of the biggest building societies in the North East, we’re still small enough to care deeply about our members, employees and the communities we serve. Our Head Office sits at Cobalt Business Park in North Tyneside, with high-street branches across our region. Because we’re committed to the principles of mutuality, it means we put our customers and the communities we serve first. We pride ourselves on our friendly, knowledgeable service that starts and finishes with a smile.

Founded in 1980

GBR

926 employees (26 in marketing)

www.newcastle.co.uk