Director, Brand Management, CCTM at The Coca-Cola Company | London, UK

The Coca-Cola Company

Director, Brand Management, CCTM

London, UK (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Drive the long-term brand strategy and growth plans, translating consumer insights into bold activation roadmaps, cross-functional launches, and performance metrics that optimize market share and brand value.

Own end-to-end brand planning and governance across global direction and operating-unit guidance.
Lead innovation, packaging, and market-readiness actions grounded in consumer insights and commercial opportunity.
Collaborate with R&D, RGM, Commercial, Supply Chain, Insights, and bottlers to land impactful launches and track in-market performance.

Job Description

Lead development of the long-term brand strategy, and growth priorities for the assigned brand(s).
Build annual brand plans translating consumer insights, market dynamics, and strategic opportunities into clear activation plans and KPIs.
Ensure plans are aligned with the GB portfolio vision, global direction, and Operating Unit guidance.
Identify opportunities to outperform competition and drive sustainable share gains.
Lead innovation, including concept refinement, product and packaging requirements, and market readiness actions.
Ensure innovation is grounded in consumer insights, brand strategy, and commercial opportunity .
Partner with R&D, RGM, Commercial, and Supply Chain teams to deliver successful launches and strong in market performance.
Lead creative development, consumer connections, and communication strategy for the brand(s).
Work with Integrated Marketing Experience and Media teams to build full funnel plans that drive reach, impact, and effectiveness.
Ensure brand communications are aligned with the overall creative strategy, governance, and distinctive brand assets.

Lead development of the long-term brand strategy, and growth priorities for the assigned brand(s).
Build annual brand plans translating consumer insights, market dynamics, and strategic opportunities into clear activation plans and KPIs.
Ensure plans are aligned with the GB portfolio vision, global direction, and Operating Unit guidance.
Identify opportunities to outperform competition and drive sustainable share gains.
Lead innovation, including concept refinement, product and packaging requirements, and market readiness actions.
Ensure innovation is grounded in consumer insights, brand strategy, and commercial opportunity .
Partner with R&D, RGM, Commercial, and Supply Chain teams to deliver successful launches and strong in market performance.
Lead creative development, consumer connections, and communication strategy for the brand(s).
Work with Integrated Marketing Experience and Media teams to build full funnel plans that drive reach, impact, and effectiveness.
Ensure brand communications are aligned with the overall creative strategy, governance, and distinctive brand assets.

Lead innovation, including concept refinement, product and packaging requirements, and market readiness actions.
Lead creative development, consumer connections, and communication strategy for the brand(s).
Work with Integrated Marketing Experience and Media teams to build full funnel plans that drive reach, impact, and effectiveness.
Partner with RGM to ensure price/pack architecture and value communication support brand growth and long-term value creation.
Monitor brand performance, including market share, brand health, NSR/GP, and campaign effectiveness.
Lead evaluation of innovation, communication, and activation activities.

Partner with Insights, Shopper, Integrated Marketing Experience, Finance, and bottler teams to deliver integrated, insight driven brand plans.
Ensure all brand activities are aligned with governance, stewardship, Scientific Regulatory Affairs, and compliance requirements.
Monitor brand performance, including market share, brand health, NSR/GP, and campaign effectiveness.

The Coca-Cola Company

4.1 Glassdoor

From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers

Atlanta, Georgia, USA

50K employees (5,207 in marketing)

www.coca-colacompany.com

81% recommend to a friend

88% CEO approval