Responsibilities

• Brand strategy and differentiation: Define and evolve Personio’s brand strategy and positioning for Europe, clarifying what we stand for, what makes us distinct, and how we translate that into consistent expression across markets
• Creative direction and craft leadership: Set the creative bar for Personio and raise it continuously. You’ll shape concepts, give crisp feedback, and ensure excellence across design, motion/video, and experiential
• Design leadership: Lead our in-house creative studio as a high-performing service for marketing and adjacent teams, effectively balance quality, speed, and stakeholder needs
• Brand identity and creative systems: Own and evolve our visual and verbal identity, guidelines, and creative system. Create strong guardrails and practical toolkits that enable teams to ship great work at speed
• Integrated brand campaigns: Lead the development of brand campaigns and activations, translating strategy into work that drives awareness, preference, and trust, and supports marketing priorities
• Brand experiences (events): Oversee the strategy and creative expression of key brand experiences (Tier One industry events and HUG, our annual conference) ensuring they feel unmistakably Personio
• Team and vendor management: You will lead and develop a team as well as manage external vendor relationships to deliver on your brand objectives

Requirements

• 2 days per week in the office and is based in Munich, Berlin, or London
• Fluent in English (German is a plus)
• B2B brand building: 10+ years building and growing a B2B brand
• Strong understanding of European markets and culture; ability to tailor execution to local nuance
• Design fluency and craft leadership; proven track record leading creative teams
• Strong product thinking; ability to advise on how brand standards integrate with product
• Strategic builder: ability to craft strategy, set priorities, and track brand health metrics
• Operational and commercial acumen; experience running a high-performing creative function at scale
• Leadership and stakeholder management; ability to influence senior stakeholders with confidence

Preferred

• German language proficiency (plus)
• Experience leading events and brand activations in a European B2B context

Benefits

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years
• Make an impact on the environment and society with 1 (fully paid) Impact Day
• Receive generous family leave, child support, mental health support, and sabbatical opportunities
• We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch
• In-person collaboration with flexible remote options and 20 Flex Days per year to work remotely from other locations