Digital Web, Content& Tracking Executive at Purple Dinosaur Ltd | Hampton, Richmond upon Thames, UK

Purple Dinosaur Ltd

Digital Web, Content& Tracking Executive

Hampton, Richmond upon Thames, UK (Hybrid)

Salary Not AvailableMid LevelOther

Posted 1 month ago

Top 1% of applicants do these two things.

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Job Summary

Own the web delivery workflow from content creation to analytics tagging across pages, CMS, and Shopify with a strong eye for SEO and conversion tracking.

Website Content and CMS Execution: pages, posts, landing pages, and SEO formatting.
Tracking and Attribution: GTM, GA4 events, pixels, and form/campaign attribution setup.
Shopify and Asset Production: product uploads, image prep, QA, and asset updates across campaigns.

Job Description

Responsibilities

Building and populating website pages
Uploading and formatting content in CMS platforms
Supporting website launches and updates
Creating landing pages from supplied designs
Managing blog posts, news articles and case studies
Formatting content for SEO best practice
Updating menus, navigation and redirects
Uploading and managing products in Shopify
Implementing and maintaining website tracking, including Google Tag Manager, GA4 events, Meta Pixels, LinkedIn Insight Tags and conversion tracking
Setting up form tracking, lead tracking and campaign attribution

Requirements

Strong attention to detail
Good written communication
Comfortable learning digital systems quickly
Basic HTML and CSS understanding
Familiarity with CMS platforms such as Shopify, WordPress, Umbraco, Wix, Squarespace or HubSpot
Understanding of responsive websites
Basic understanding of SEO principles
Experience using Google Tag Manager and Google Analytics 4
Understanding of website tracking, event tracking and conversion measurement
Ability to implement and test marketing tags and pixels

Preferred

Shopify experience
Umbraco experience
Basic JavaScript knowledge
Experience implementing Meta Pixel, LinkedIn Insight Tag and Google Ads conversion tracking
Experience with Looker Studio reporting
Adobe Photoshop/Illustrator, Canva or Figma experience
E-commerce experience
Agency experience
Experience using AI tools within content, production or digital workflows

Purple Dinosaur Ltd

A creative studio at the intersection of design, development, content and strategy. We are all at once your branding specialists, your creative partners, your developers, your SEO advisors, your strategic sounding board, and your content creators.

Founded in 2023

Hampton, England, GBR

5 employees (3 in marketing)

www.purpledinosaur.co.uk